A Senior Marketing Professional with over 15 years of experience demonstrating growth and success in the Consumer Packaged Goods (CPG) Food and Personal Care Industry. My expertise is in developing and leading brand building marketing solutions via collaborative customer relationships. I also have solid expertise in national consumer promotions, sponsorships, and digital. I am a team leader that has successfully led marketing programs from inception to commercialization. I'm a solutions provider that will ensure ROI through foundational marketing by understanding shopper and consumer insights and the decision-making process. Highlights A self-motivated, solutions-oriented professional with excellent relationship-building, interpersonal, and negotiation skills Collaborative leader with the ability to build, train, motivate, and mentor productive, cross-functional teams to outstanding performance Highly analytical professional with exceptional problem-solving abilities Superior written and oral communication skills between all levels of management including business stakeholders, Brands, customers, agency partners and third party vendors Highly experienced in budgeting and financial management and planning Extensive experience in developing creative ideas, program planning and execution. Proficient in identifying and resolving problems Maximizing Resources and ensuring optimal productivity Communicating complex ideas with individuals/groups at all levels High proficiency in MS Office
Senior Shopper Marketing Manager, 07/2008 to Current UNILEVER – Englewood Cliffs, NJ
Lead and manage Shopper Marketing across 60 Personal Care and Foods Brands and Unilever's Top 24 Customers.
Demonstrate product, category and retail channel expertise with Brand Marketing and Sales.
Support Brand Marketing Teams in identifying most valuable consumer targets by channel, channel communication strategies, and promotion program objectives, strategies and tactical recommendations for programs leveraging key consumer/ shopper insights that drive behavior change.
Leading a Team that conceptualized and launched a Foods strategy to drive increased usage, consumption, and behavior change through a Top Dish Recipe program driving incremental sales across our brands, driving retailer basket ring through complimentary center store and perimeter products, and building brand loyalty and usage.
Spearhead & developed a Budgeting tool to manage a Shopper Marketing budget of over $300MM from both a Solo and Scale perspective; ensuring budgets are aligned, reconciled and managed to less than 1% variance.
Main client relationship manager of Agency consumer promotion and shopper marketing program deliverables within multiple categories and retail channels for Unilever Personal Care.
Provided thought leadership as the face of the Agency to the senior-level sales/marketing teams during the conceptual development, communication design, execution and analysis of programs.
Focused on financial health of the client, organic business development, effective and efficient program management of the on-site Agency team and results that were in concert with client and retailer initiatives.
Expertise in shopper marketing capabilities of Top 20 retail customers in hypermarkets, drug, grocery and dollar channels.
Led and managed effective recruiting, hiring, training, and development of 8 direct reports.
Teaching the fundamentals, empowering proactive thinking, communicating team goals and considering succession planning/hiring needs.
Led Agency shopper marketing program deliverables within Unilever Food Business across key retailer channels from strategic business planning frameworks, creative communications design development, effective sales presentations, retail sell-in, execution and analysis of account/brand-specific programs across the spreads, dressings, sauces, frozen, and refreshment categories.
Successfully supervised and developed Agency cross-functional team of 4 Developed and owned key influencer relationships that built a trust-based partnership with my agency partners, client Brand Teams and third party vendors Demonstrated leadership to internal Agency concept, creative design and production team members in order to ensure all deliverables are on strategy and meet client expectations Communicated and interacted effectively with cross-agency teams for all departments and/or clients to deliver timely client decisions and approvals.
Consumer Promotions Manager, 09/2005 to 02/2006 EAST WEST CREATIVE/KRAFT FOODS NORTH AMERICA – Tarrytown, NY
Accountable for developing, creating and executing all facets of national programs to grow the Cool Whip Whipped Topping brand, a leading brand within the Frozen Food Category.
Managed the forecasting and business analysis functions of all programs for Cool Whip Whipped Topping.
Worked closely with Brand Team, Sales Force, internal resources, and external vendors.
Presence Marketing Manager, 02/2004 to 06/2005 NESTLE WATERS NORTH AMERICA – Greenwich, CT
Managed the relationship and contract negotiations for over 40 sponsorships across six different brands from Major League Sports to local grass roots initiatives.
Managed the strategic development and execution of the sponsorships - Amplified ROI tri-fold for Arrowhead water brand from previous years by securing an effective partnership, achieving the highest ROI NWNA partnership and established a lucrative online contest with MLB to optimize website traffic 50% for Ice Mountain brand.
Evaluated potential sponsorship platforms for relevance to the brands, as well as evaluated current relationships in regards to brand portfolios and current marketing objectives.
Lead and executed a new process to streamline direct mail and phone call solicitation by initiating and implementing an online portal, reducing unwanted solicitation 78% in six months.
Managing Director, 02/2002 to 02/2004 Ryan Partnership – Wilton, CT
Led and managed the strategic development and execution of promotional programs and Sponsorships for Nestle Waters North America.
Managed client budgets and agency profitability goals Initiated and prepared competitive overviews and recommendations to clients to grow their business Evaluated and recapped all programs for clients, prepared lessons learned, made recommendations for future executions, as well as program enhancements.
Senior Program Manager, 03/2000 to 01/2002 Ryan Partnership – Wilton, CT
Responsible for the planning and execution of promotional programs for various clients
01/2000 to 02/2004 RYAN PARTNERSHIP – Wilton, CT
Account Executive, 01/1999 to 01/2000
Assistant Account Executive, 01/1998 to 01/1999
01/1996 to 03/2000 ALCONE MARKETING GROUP – Darien, CT
Account Coordinator, 01/1996 to 01/1998
MBA: June 1996 Pace University - White Plains, NY
Masters Business Administration: Marketing Management,
B.B.A: June 1993 Pace University - Pleasantville, NY
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Companies Worked For:
INTEGRATED MARKETING SERVICES
EAST WEST CREATIVE/KRAFT FOODS NORTH AMERICA
NESTLE WATERS NORTH AMERICA
ALCONE MARKETING GROUP
Job Titles Held:
Senior Shopper Marketing Manager
Consumer Promotions Manager
Presence Marketing Manager
Senior Program Manager
Assistant Account Executive
MBA : June 1996 Masters Business Administration : Marketing Management , B.B.A : June 1993 Bachelor of Business Administration :
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