Strategic and efficient Product Marketing Manager with financial proficiencies and an ability to monitor budgets by comparing and analyzing actual results with plans and forecasts.
Microsoft Word expertise
Strong communication skills
Strong analytical skills
Content management systems
Structured query language (SQL) expert
SaaS Cloud-based Solutions Suite
Project development and lifecycle
Direct mail campaigns
Structured query language (SQL) expert
Collaborated with small team to design and implement enhancements for 14 projects which resulted in a revenue increase of 30%.
Collaborated on client engagement strategy to drive entry into risk-driven project methodology, improving accuracy of project definition, sizing estimates, and yearly resource budget planning.
Improved client relationships and project predictability through shared business and technical perspectives, agreed project roles, risk assessment, use cases, transparent business-aligned development efforts, and time-boxed delivery.
Managed complex BI/DW deployment programs, facilitating acquisition of business requirements.
Prepared design specifications, developed reporting and analytics, tested and managed user adoption.
Oceanside Ten Management, LLCJacksonville, FLSenior Project Manager01/2013 to Current
Lead team of 16 in software development groups through entire product development process from conceptual phase to market introduction.
Responsible for interfacing with and reporting status to high level executives, interfacing with external vendors and development teams; interfacing with internal infrastructure, network, security and support teams within Oceanside Ten Management, LLC.
Introduced advanced Agile/Lean development methodologies, improving product quality and output.
Resolved complex technology and integration issues and recovered a large Fortune 500 account which was in transition to a leading competitor.
Collaborate with customers to define special product development requirements and translate customer needs into new product features.
NJS Marketing, LLCJacksonville, FLVP01/2012 to 01/2013
Worked closely with prospective/existing clients to understand their digital marketing objectives.
Developed and delivered customized media program/campaign recommendations based on research and client discussions.
Undertook landscape and competitive analyses to identify gaps and opportunities related to our prospective or existing client's businesses.
Evaluated prospective client's previous/existing digital media strategies and provided insight on areas for improvement and recommended future activities.
Conducted research on potential media opportunities for clients to reach their defined target audience online.
Executed (monitor, evaluate, and optimize) online media campaigns.
Developed and presented interim and post-campaign results on key performance metrics.
Participated in a day-to-day liaison with clients, including conference calls or meetings to discuss campaign status, strategy, and performance.
Pet Doctors of AmericaJacksonville, FLVP01/2006 to 01/2012
Directed marketing and ecommerce operations for Pet Doctors of America.
Provided strategic direction, ecommerce platform management, and user experience design of websites.
Accountable for developing and implementing strategies for search engine optimization, email marketing, social media, search engine marketing and online video.
Responsible for P&L.
Developed and built advertising, customer acquisition and retention plans into an integrated marketing platform.
Utilized web analytics to study consumer behavior and site performance.
Developed online marketing campaigns lowering cost per customer acquisition by 48%.
Developed new client acquisition strategies that increased new clients by more than 150%.
Launched local marketing initiatives including paid search, radio and print resulting in revenue growth of 30%.
Developed business plan and led presentations to potential investors.
Education and Training
Juris DoctorFlorida Coastal School of Law, Jacksonville, FL
Bachelor of Science:Political ScienceFlorida State University, Tallahassee, FLPolitical Science
Business strategist; plan and manage large projects aligning business goals with technology solutions to drive process improvements, competitive advantage and bottom-line gains.
*Excellent communicator; leverage technical, business and financial acumen to communicate effectively with client executives and their respective teams.
*Expert in agile and waterfall project management methodologies. Able to manage large project teams and known for high-quality deliverables that meet or exceed timeline and budgetary targets.