Proven track record of building something from nothing, shipping product and using lean startup methods to validate user value, usability and feasibility Proven track record of strong UX and design intuition, as well as technical background for better understanding development trade-offs and balancing strategic goals for the business Proven entrepreneurial, high volume experience shipping product to market, forming partnerships, managing large budgets, full Profit/Loss of a product portfolio Proven track record of thinking big, communicating, simplifying, prioritizing, forecasting, measuring, executing, designing, writing, speaking and leading Understanding software development and monetization: advertising, Saas subscription models, social and paid content
Amazon.comSeattle, WASenior Product Manager
Defined and developed a new metric and scoring system to measure and evaluate product offers on Amazon.com to drive new business decisions and create a better consumer experience in the process Led strategy and analysis to define and identify high velocity sellers on the platform through machine learning methods so that targeted business initiatives are presented to the right sellers Researched and developed strategy in North America, Europe, and Asia to create a plan that increases product listings in that region for high value global selling Worked closely with group's senior management to set vision, strategy and expectations for the 2016 financial year Directed innovation and strategy on a daily basis with software engineers, data scientists, BI engineers and economists Created, published and managed metric decks, operational business plans, roadmaps, strategy plans and did predictive modeling for forecasting to create revenue bridges Attended all Amazon strategy management training and innovation seminars as well relevant technical training.
Santa Monica, CAProduct Manager
Santa Monica (only New Car Product Manager in the division) Led teams to define and execute product visions and roadmaps: design, develop, test, learn and then start the process over again; building a 74MM market for the company Successfully and continually identified new opportunities and avenues for revenue generation across different Cars.com properties Built numerous products using my deep understanding of product management, strategy and business development in relation to Internet and software services which includes predicting what the market needs are and will be in the future Authored and wrote FRDs, PSDs and Project Plans for various internal Internet projects including high-availability consumer websites and applications Created and developed a highly profitable next generation mobile site from scratch, including marketing and technical requirements (this in a year became a flagship product) Used strong understanding and analysis of SEM (search engine marketing) to design campaigns resulting in strong revenue across multiple consumer sites Created and developed robust social networking capabilities and strategy for the desktop website Redesigned and developed landing pages and applications for high volume lifts in consumer conversion (10-40% lift).
CMC ConsultingSan Francisco Cambridge New York, Australia, CA MA NYProduct Manager / Sr. Product Director / Senior Consultant
Developed actionable analytics, decision strategy and formed alliances through product offerings with other companies at various off-site events throughout the US for IAC Interactive Corp (Citysearch/Ask.com/Ticketmaster/Evite) Analyzed, worked and helped negotiate SEM purchasing with Google, Facebook, Yahoo and ASK.com as well as recommended SEO strategies for better page visibility and rankings Was team leader in product management for Claria (gator.com) where I successfully implemented the auto, travel and finance channel of Claria with partner Comscore, and created an actionable relational database resulting in strong revenue channels in those categories Was the Group Product Manager at one of the largest email marketing campanies and developed on assignment, an intelligent email targeting application for over 40M email messaging monthly resulting in a better consumer experience and larger consumer adoption Was in charge, and developed the strategy for international internet strategy for a NYSE listed consumer healthcare company, Herbalife, and traveled to locations in Asia for implementation of those IT initiatives successfully Lead team member designing the product strategy and decision engine for user personalization engine through analytics for one of the larger online city guides in the US (Citysearch.com) Developed the UI and functionality requirements for one of the largest educational software providers, Senior-Systems, to private schools which included usage by students, teachers, staff and parents Have extensive experience in evaluating and utilizing web analytics and testing applications such as Omniture, Oracle BI Enterprise, Optimost, SiteSpect, and Google Analytics and have made purchase of such for companies.
Crossvue was a venture funded internet company that provided high availability receipt and data storage solutions backed by a comprehensive marketing platform to large-scale multiple location retailers.
Managed the software development for two flagship products (internet applications) and dependent technologies Developed the new version of an internet enabled point of sale system and defined requirements for internet kiosk products used at locations such as Best Buy, CVS, Virgin Megastores, etc., including MRDs, PRDs and FRDs Identified and negotiated with partners to bring products to success and strongly took part in a sales and business development role at various meetings and trade shows Worked with engineering team to discuss and negotiate features and functionality within launch deadlines to VARs Worked with the team to build and manage new alliances and close deals with partners and vendors such as HP, Opsware, Cable & Wireless, AT&T etc.
Worked closely with senior management to identify corporate objectives and evolve business model towards profitability or acquisition, which ultimately resulted in an acquisition Sunstreet Communications (acquired by CMC).
Boston, MACo-founder and Director
Sunstreet Communications was an e-business consulting firm providing web presence, online strategy, e-commerce marketing and application deployment solutions to high technology small and medium sized companies in the US.
Proven track record of achieving contracts and securing alliances in the US and abroad in small and medium businesses Directed a team of Internet developers and engineers for ensuring efficient delivery of solutions to clients Developed total online strategy with the team to build many client's first web presence Traveled to client side locations in Asia to ensure online strategy integrates with the US offices for B2B operations Did hands on web development using HTML SKILLS Internet Marketing, product management, innovation, team building, application development, sales, technical product management and business development.
Experience in Agile development method and other hybrids using adaptive and predictive styling in the development process.
Royal Melbourne Institute of Technology (RMIT)Melbourne, AustraliaMBA
MBA: AustraliaGPA: Graduated with Distinction (ranked within top 5 consistently out of 300Australia Graduated with Distinction (ranked within top 5 consistently out of 300
Coursework includes innovation, corporate finance, marketing, managing people, relationships and performance, business economics and strategy, emergent leadership and alliance building
Harvard UniversityCambridge, MA, USAMasters: EconomicsEconomics Specialized executive graduate coursework on international business; focused on markets in the U.S., Asia and Europe
*Assignments and presentations included strategy planning, forecasting, economic analysis and game theory
Tufts University Fletcher School of International Law and DiplomacyMedford, MA, USACoursework in graduate level economics, political science, strategy, game theory, analytical reasoning and quantitative analysis: International RelationsGPA: Graduated on Dean's ListInternational Relations Graduated on Dean's List
Currently in Seattle, WA and open to relocation
Travel: Willing to travel as needed without restrictions- domestic and international
Work Authorization: US Citizen
Relocation: Currently in Seattle, WA and open to relocation
Travel: Willing to travel as needed without restrictions- domestic and international
Community Service Work Volunteer at PATH (People Assisting The Homeless) & other homeless initiatives Volunteer at local Santa Monica food distribution project to the homeless (The Burrito Project) Worked with local Theatre companies to design their websites and content Participated in social services in college as Head of UNICEF for the university among other activities Selected to serve as a Residential Advisor for junior and senior years in college
Agile, application development, ASK, B2B, bridges, business development, BI, business plans, Cable, com, consulting, contracts, conversion, corporate finance, client, clients, CVS, delivery, designing, e-commerce marketing, e-business, economic analysis, economics, email, senior management, features, finance, financial, forecasting, Google Analytics, HP, HTML, innovation, international business, Internet Marketing, internet applications, internet strategy, team building, leadership, team leader, machine learning, managing people, management training, marketing, market, meetings, messaging, modeling, Enterprise, networking, next, Oracle, page, presentations, Product Manager, product management, Project Plans, purchasing, quantitative analysis, relational database, selling, sales, seminars, software development, strategy, strategy planning, technical training, trade shows, vision, web development, website, websites
Tufts University Fletcher School of International Law and Diplomacy
Job Titles Held:
Senior Product Manager
Product Manager / Sr. Product Director / Senior Consultant
Co-founder and Director
MBA Graduate MBA : Australia Coursework includes innovation, corporate finance, marketing, managing people, relationships and performance, business economics and strategy, emergent leadership and alliance building Masters : Economics Coursework in graduate level economics, political science, strategy, game theory, analytical reasoning and quantitative analysis : International Relations
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