Seasoned Senior Media Buyer bringing extensive knowledge of television, radio, cable, print, digital and programmatic media buying with excellent communication, organizational and leadership skills.
23+ years in media industry
Relationship building expert
Decisive problem solver
Extensive contact network
Motivated team player/leader
03/1999 to 03/2016
Senior Media BuyerStarcom - Chicago, IL
Researched, negotiated, implemented and maintained media expenditures across multiple platforms for various Fortune 500 companies, including Bank of America, Best Buy, Allstate, Macy's and Kraft Foods. Developed weekly high profile sports sponsorship for Burger King that maximized media exposure with limited resources. Launched remodel media plan in Indianapolis for Walgreen's including extensive local Super Bowl partnerships and promotions with television, radio and print. Served as lead media buyer for Chicagoland and Northwest Indiana McDonald's Co-op. Established internal and external partnerships with client teams and vendors to maximize campaign and client objectives. Proficient in Media Ocean and Microsoft Office. Familiar with The Trade Desk, Double Click Bid Manager and Live Intent demand side platforms.
09/1997 to 03/1999
Manager of Media BuyingChicago Creative Partnership - Chicago, IL
Managed media buying department of 5 people. Acted as direct contact for Bob Evans client team and served as the external marketing department for all media research and analysis, recommended strategies and implemented individual market plans. Negotiated and maintained broadcast, cable and print media buys. Expanded media department by hiring and training junior media buyers.?
09/1993 to 09/1997
Negotiated and maintained broadcast, cable and print media buys for multiple markets and clients such as Bob Evans Restaurants, Bob Evans Foods and Follett Bookstores.
Bachelor of Arts: TelecommunicationsIndiana University - Bloomington, IN
Graduated Phi Beta Kappa
Coursework in Business, Communications and Advertising