Senior Marketing Manager04/2016 to Current Canterbury ParkMN
Responsible for creative concept development and planning for all promotions for live racing, simulcast racing and card casino.
Collaborates with VP of Marketing on media buy, including budgeting and media selection
Oversee the development of all creative assets from design concept to copy writing for program ads, online ad, digital signage, and direct mail campaigns.
Responsible for Card Casino, Simulcast & Live Racing promotional budget.
Utilizes project management system to ensure that all projects and promotions are delivered on-time and on budget. ▪ Collaborates with Corporate Partnership Manager to enhances partnership opportunities.
Assisted in the development and design of new Canterbury Park website
Created new external recruitment campaign and internal employee referral campaign to attract high qualify applicants.
Developed internal campaign for the launch for the new capital management system to streamline communications for a smooth transition.
Marketing Manager03/2014 to 03/2016
2011 & 2012 "Rising Star" Award Canterbury Park (MN)
Improved team productivity by launching a new project management system to
GK Development Columbia Mall
streamline processes, communication and production schedules.
Responsible for all
2008 "Against All Odds" Team
internal print and digital signage, including scheduling and placement.
for maintaining Canterbury's digital brand on website and social media.
December 2008 Grand Forks
the launch of the new player tracking platform.
Utilized player tracking platform to
Women's Today Magazine "Women
create player offers and promotions.
Assumed direct responsibility of Marketing
09/2013 Award Canterbury Park
Coordinator, Graphic Designers, Video Board Operator
Marketing Interns & High
School Digital Design Interns .
Education and Training
Bachelors of Business and Public Administration: Marketing2003University of North DakotaMarketing
Advertising & Promotions 10/2012 - 03/2014
Shakopee Young Professionals
Open Streets Event Committee Canterbury Park (MN)
2016 Responsible for the execution of all internal promotions for live racing, simulcast
Shakopee Chamber Reds, Whites & racing and card casino.
Coordinated direct mail program from design to list
Brews Event Committee 2015 management and customer offers.
Assisted with creative development of external
Committees: Sertoma Service Club branded advertising campaign concept & strategy.
Trafficked internal and external
Public Relations Committee/Chair ads ensuring all production deadlines are met.
Updated and created content for
of Club's Social Committee website, social media and e-blast campaigns.
Oversaw the live racing information
booth operations and staffing during live racing.
Coordinated the purchase of
Co-chair of American Cancer Society promotional materials.
Daffodil Days Grand Forks, ND
Grand Fork, ND DECA Advisory
Committee 2006 -2010 Promotions Manager 02/2011 - 10/2012
Leighton Broadcasting (ND)
Collaborated in the development and execution of onsite client events and three
Training & Development large trade shows.
Coordinated all in-house promotional and PR activities including
2016 The Copywriter's Workshop - writing, creating, and distributing weekly station promotional materials.
National Seminars Training online media presence overseeing station's six websites and social media accounts
2015 Excelling as a Manager or Developed and coordinated station contests and promotions Managed
Supervisor - Skillpath communication and relationships between sales, programming and clients.
2008 International Council of Conducted promotional brainstorming meeting to discover new contests, sales
Shopping Centers John T.
Riordan packages and promotional ideas.
Oversaw promotional street team of
School for Professional approximately 10- 15 people.
Development Marketing I
References Senior Marketing Manager & Digital Specialist 02/2010 - 08/2010
GK Development - Columbia Mall (ND) & Lufkin Mall (TX)
Managed marketing budgets for multi-site retail shopping center corporation.
Negotiated contracts to manage media pricing and distribution; established
advertising networks and promotional strategies.
Results: more than $280K in added
revenue, value and partner retail trade.
Developed/executed annual marketing plan
Dawn Sistad in conjunction with sales trends, driving traffic to the shopping center, ensuring sales
Former Senior Account Executive and profit growth.
Conducted, analyzed and interpreted market research so that
Leighton Broadcasting market opportunities may be capitalized on and the effects of competitive activity
(218) 230-8861 may be minimized.
Maintained websites and email campaigns for company's nine
shopping center operations.
Grew Columbia Mall email database by over 62% and
Lufkin Mall's database by 17% in 6 months.
Created and implemented corporate
website advertising program from cost structure through order processing/billing.
Marketing Manager 04/2006 - 02/2010
GK Development - Columbia Shopping Mall (ND)
Planned/executed media relations strategies for mall-based and off-site events and
promotions as communications representative for Columbia Mall; earned mall more
than 1, 000 inches print advertising, plus earned 200 minutes free
Consistently ranked No.
1 website within company's
nine-mall portfolios; trained marketing teams on basic website maintenance,
techniques and effective shortcuts.
Coordinated and developed Mother's Day
event manual for company portfolio.
Supervised customer service desk team,
operations, and gift card program.
Adobe Photoshop, streamline, ad, ads, Broadcasting, budgeting, budget, concept, concept development, Content Management, Content, copy writing, Digital Design, direct mail, Email, Leadership, Marketing, Microsoft Office, Word, Press, processes, project management, recruitment, scheduling, website