Marketing professional offering over 20 years' experience in the development, budgeting, forecasting, and execution of email and direct mail plans to drive customer acquisition, retention, and reactivation. Solid understanding of digital marketing and analysis.
Responsible for all aspects of email marketing:
Responsible for all aspects of direct marketing and customer database:
Served on Loyalty Team to design and implement new loyalty program, EMS Rewards, resulting in over 700K members in the first year:
Responsible for instituting all Internet marketing programs:
Responsible for managing affiliate program, email program, and marketing partnerships:
Responsible for data analysis and marketing for EMS website:
Responsible for circulation of all retail direct mail:
Responsible for circulation and analysis of four business-to-business catalogs. Planned and implemented circulation strategies for 20 catalog mailings a year direct to schools. Calculated profit and loss of products using square-inch analysis.
Responsible for direct marketing for five consumer catalogs and 10 retail stores. Planned and implemented circulation strategies for 70 mailings. Projected and tracked sales by week for all mailings using a rolling order flow. Maintained, enhanced, and segmented database; tested for data integrity and applied models.
Responsible for analysis and catalog production of five consumer catalogs, including calculating profitability of products using square-inch analysis, proofing catalogs, and training and supervising four merchandising clerks.
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