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Senior Marketing Manager Resume Example

Resume Score: 80%

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SENIOR MARKETING MANAGER
Summary

Highly motivated Senior Marketing Leader with proven success in creating collaborative environments that promote and support innovation and growth.

• Provides strong leadership and relationship skills, especially in high pressure, ambiguous situations resulting in impactful work and positive financial growth.

• Manages teams, organizational processes and critical projects effectively and efficiently which creates space for additional Brand or business opportunities.

• Communicates clearly and with intention while building rapport with senior leadership, peers, vendors and clients at all levels.

Passionate and dedicated to pushing the business forward while pursuing strategic, tactical and team success. Marketing experience includes both Agency and Client side as well as B2C and B2B Sales.

Skills
  • Brand Building & Evolution
  • Integrated Marketing
  • B2C and B2B Sales
  • Product and Service Knowledge
  • Team Development & Management
  • Project Management
  • Process Creation & Implementation
  • Relationship Management
  • Marketing Strategy
  • Customer Retention & Growth
Experience
Senior Marketing ManagerHuman Capital Partners, Human Capital | New York, NY | Jan 2019-Current
  • Partners is a professional search and career transition firm that combines a high-tech global reach and high-touch boutique culture to best serve their clients on a personal and professional level.
  • They specialize in B2B sales utilizing a focused, network-based marketing approach.
  • Overhauled Brand marketing strategy and execution which included the redesign and development of owned marketing materials, both traditional and digital.
  • This resulted in a cohesive look and feel across all facets in order to increase Brand recognition and awareness.
  • Developed and implemented operational processes that streamlined workflows leading to over $200K in annual cost savings and revenue growth exceeding 100%.
  • Acted as primary financial representative for the business, implemented new accounting workflow and trained staff on effective utilization reducing outstanding invoices from 60+ days to less than 30.
Marketing ManagerBest Buy Co Inc | Minneapolis, MN | Jan 2016-Jan 2019
  • Brand & Retail Best Buy is a multinational, leading retailer for consumer electronics as well as a key service provider for in-home needs such as connected home and total tech support.
  • They specialize in B2C sales utilizing a high-visibility, multi-channel marketing approach.
Associate Marketing ManagerMartin Williams Advertising | Minneapolis, MN
  • Received department's highest year-end employee performance score given by executive and senior level leaders.
  • Led and managed Brand evolution and multi-million-dollar, multi-channel Brand campaigns while collaborating with cross-channel and cross- functional teams which resulted in Best Buy reporting better-than-expected FY19, FY20 quarterly earnings with positive financial growth.
  • End of year comparable sales increased by 3.0% and 3.2%, respectively.
  • Spearheaded innovative Brand campaign focusing on new creatively led approach to increase “Brand Love” metrics and solve key business problems requiring management of multiple teams including creative, production, media, category, merchant and external agencies while promoting collaboration and conversation with executive level leaders to ensure core vision, strategy and goals were met.
  • Improved upon and implemented process and workflows for the following channels: TV, Digital Video, Digital Display, Radio, OOH, Experiential and Social.
  • As a result, operations and communication throughout the larger Marketing department were streamlined which increased productivity and efficiency.
  • Brand & Retail • Managed creative and production deliverables for largest and most successful re-brand in the history of the company while building creative and production arms in-house versus using external agencies.
  • The re-brand resulted in increased metrics for “Brand Love” and “Brand Awareness” which aided in Best Buy reporting better-than-expected FY18 quarterly earnings with positive financial growth.
  • End of year comparable sales increased by 9.0%.
  • Led and managed cross-channel and cross-functional teams through major, multi-million-dollar drive-time Brand and Retail campaigns including TV, Digital Video, Digital Display, Radio, OOH, Experiential and Social.
  • These efforts also contributed to Best Buy's FY18 quarterly earnings, especially Q4.
  • Created and implemented process and workflows for the following channels: TV, Digital Video, Digital Display, Radio, OOH, Experiential and Social.
  • These efforts created new lines of communication between Marketing departments as well eased adaptation of new ways of working.
  • Project Manager, Brand & Retail • Led and managed internal teams and external agencies through drive-time and always-on Brand and Retail campaigns from brief creation through final delivery.
  • Deliverables included TV, Digital Video, Digital Display, Radio, OOH and Social.
  • By supporting major parts of the business, mainly TV and Mobile categories, these efforts led to better-than-expected FY17 quarterly earnings with positive financial growth.
  • Full year GAAP and Non-GAAP Diluted EPS increased 63% and 28%, respectively.
  • Drove initiation for process and workflow creation on digital and print deliverables throughout entire Marketing department, especially within Creative Services, in hopes to streamline communication and increase productivity.
  • Martin Williams is a full-service advertising agency committed to solving their clients' business and brand challenges through curiosity and creative excellence.
  • Their.
Education and Training
Bachelor of Science: Psychology, LeadershipUniversity of Minnesota - Twin Cities | | Minneapolis, MN | 2013Dean's List Recognition: 2010, 2011, 2012, 2013 Phi Beta Kappa Honors Society Member
Activities and Honors
New York Marketing Association Member American Marketing Association, New York Chapter Member
Accomplishments
  • 2014 - 2016 Project Manager most notable clients include Payless, Raymond James, Marvin Windows, Mall of America, Syngenta, Cargill, P.F.
  • Chang.
  • Managed drive-time and product campaigns from conception to final delivery, ensuring each job was on-brief, on-schedule and on-budget.
  • As a result of successful management, had one of the largest workloads across the organization.
  • Managed budgets and prepared estimates alongside Account counterpart while preparing project documentation, overseeing and communicating project status and determining resource-planning requirements.
  • These efforts created effective and efficient workflow which contributed to successful campaigns from both internal senior level leader and client perspectives.
  • Served as direct contact for Account Management, Media, Creative, Broadcast and Production.
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Resume Overview

Companies Worked For:

  • Human Capital Partners, Human Capital
  • Best Buy Co Inc
  • Martin Williams Advertising

School Attended

  • University of Minnesota - Twin Cities

Job Titles Held:

  • Senior Marketing Manager
  • Marketing Manager
  • Associate Marketing Manager

Degrees

  • Bachelor of Science : Psychology, Leadership

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