Accomplished marketing executive with 19 years experience driving business development in the broadcast industry. Spearheaded market growth by managing accounts,conducting industry analysis and performing competitor reviews. Action oriented with strong ability to communicate effectively. Client focused with a strong desire to help others.
Increased credibility and client awareness by cultivating good public relations and developing marketing presentations and newsletters. Wrote, proofed and edited sales proposals and correspondence.Monitored market conditions, product innovations and competitor activity, and adjusted account sales approach to address latest market developments.Addressed customer questions and concerns regarding products, prices and availability.Answered customers' questions about products prices, availability, uses and credit terms.Determined the cost and pricing of proposals and bids.Delivered exceptional account service to strengthen customer loyalty.
Originated the Life Specialist program in the Fredericksburg District. Coordinated life insurance sales with the local Allstate agents. Developed a system to help each agent increase revenue from their existing client base.
Sold Life, Health Insurance and Annuities as an independent agent.
Managed sales staff for the Fredericksburg district office. Recruited and trained new agents. Sold life and health insurance, annuities, mutual funds and limited partnerships.
Industry Designation CRMC
Volunteer Rappahannock United Way
Advisory Board Rappahannock United Way
Member Fredericksburg Regional Chamber of Commerce
Stafford Education Foundation Board
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