Senior Graphic Designer/Marketing Communications Resume Example Bard Peripheral Vascular

SENIOR GRAPHIC DESIGNER/MARKETING COMMUNICATIONS

Summary

Creative Director Packaging Designer Marketing Communcations Design Mentor

Experience

Senior Graphic Designer/Marketing Communications
January 2009 to January 2015Bard Peripheral Vascular － Tempe, AZ

starting the Creative Services Department from the ground up including specification of all hardware and software, developing a design reference library, creating a work order/workflow process, creating a filing system for all printed materials, developing a digital filing system for current and archived projects, creating a methodology for International access to marketing files as well as interviewing and selecting new department hires.
Responsible for the creation and management of the BPV Creative Services Department which controls production of all packaging graphics, advertising, marketing collateral, educational materials and trade show graphics.
Contracted with and directed outside resources to augment internal assets.
As the sole designer, dramatically reduced the need for outside creative agencies, saving the company more than $1 million within three years Secured approval for two subordinate design positions; interviewed and selected incumbents; managed group output to ensure quality, brand consistency and cost effectiveness Participated in multi-disciplinary project teams (regulatory, legal, R&D, marketing, sales, training, etc.) developed marketing/communications plans for new product launches; designed and created materials for those launches Streamlined the collateral production process resulting in quicker reaction to changing markets and reducing the time from FDA approval to distribution of materials Reduced the amount of printed marketing materials by more than 50% by integrating the iPad into sales force tools Consolidated print projects of various product lines reducing the unit price by 50 - 70% depending on project Redesigned master brand advertising campaign, tradeshow graphics and collateral resulting in a stronger, more consistent look of all BPV product lines.

Graphic Designer
January 2006 to January 2009John C. Lincoln Health Network － Phoenix, Arizona

Responsible for the generation of creative concepts, art direction, graphic design and photography for wide-ranging media.
Also responsible for the direction of commissioned services.
Research, writing and design of employee charitable giving program materials resulting in record-breaking 22% increase in employee donations in one year.
Development of black-tie annual fundraiser theme and collateral achieving double digit increases in both attendance and net contributions annually for three years.
Conception, design and writing of the first John C.
Lincoln Desert Mission Annual Report, which was used as an awareness tool to support the human services component of the hospital network.
In the year following distribution, contributions increased from $8 million to more than $9 million.

Creative Director & Communications Manager
January 1990 to January 2006I&I Resources O'GaraFink Communications － Tempe, AZ

A full-service marketing/communications, design/photography firm specializing in internal and external communications, brand and reputation management.
Analyzed community opinion poll, made recommendations to strengthen network name and created new visual brand and marketing materials for a major hospital network in the metropolitan Phoenix area.
Overall community trust and positive recognition increased from fifth to second out of ten medical facilities in the area.
Retained a 10-year client relationship with the hospital network.
Reviewed hospital and patient surveys, developed a three-year communications plan, redesigned and branded all marketing materials, advertising campaign and signage for a 400-bed hospital network in Southwestern Arizona resulting in positive patient and community feedback which increased recruiting capabilities of the network.
Consulted with an international professional medical society, made recommendations to enhance their brand and communication methodology by utilizing the Internet and member blogs.
Retained a 15-year client relationship.
Rebranded and created marketing tool templates for two community based hospitals outside the Phoenix market, allowing for greater community awareness of services available.

Senior Designer
Arizona Heart Institute/VAS Communications － Phoenix, AZ

Responsible for all phases of art direction, creative design and production.

Designer/Photography Assistant
Valvoline Oil Company － Lexington, KY

Education

Bachelor of Arts : Visual Design Photography and CommunicationsPurdue University － West Lafayette, IndianaVisual Design Photography and Communications

Interests

Board Member - Lincoln Gives 2007-2009 Volunteer swim coach and teacher - Tempe YMCA 1996-2000 Westie Rescue of Arizona Foster Home

Skills

advertising, art direction, C, hardware, creative design, client, direction, FDA approval, filing, graphic design, graphics, legal, marketing, market, marketing collateral, marketing/communications, marketing materials, materials, access, network, packaging, photography, quality, recruiting, Research, sales, specification, workflow

Additional Information

Community Service Board Member - Lincoln Gives 2007-2009 Volunteer swim coach and teacher - Tempe YMCA 1996-2000 Westie Rescue of Arizona Foster Home

Resume Overview

Companies Worked For:

Bard Peripheral Vascular
John C. Lincoln Health Network
I&I Resources O'GaraFink Communications
Arizona Heart Institute/VAS Communications
Valvoline Oil Company

School Attended

Purdue University

Job Titles Held:

Senior Graphic Designer/Marketing Communications
Graphic Designer
Creative Director & Communications Manager
Senior Designer
Designer/Photography Assistant

Degrees

Bachelor of Arts : Visual Design Photography and Communications

Senior Graphic Designer/Marketing Communications Resume Example

Resume Score: 90%

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