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SENIOR DIRECTOR of CORPORATE COMMUNICATIONS Resume Example

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SENIOR DIRECTOR OF CORPORATE COMMUNICATIONS
Summary

Collaborative communications professional, adept at managing demanding project schedules with proven abilities to develop and implement change management, crisis, executive communication, and public relations plans to support strategic objectives.

Skills
  • MS Office, Marketo, Hubspot, Pardot, Salesforce, Unbounce, WordPress, SurveyMonkey, Slack, Asana, Smartsheet, Confluence by Atlassian, 15Five KPI Tracking
Experience
07/2008 - CurrentCompany NameCity, State
SENIOR DIRECTOR of CORPORATE COMMUNICATIONS

External Communications

  • Work closely with SVP to define Watermark's brand strategy and positioning and ensure consistency across channels and communications
  • Leverage content and PR to create a new market category for educational intelligence and establish Watermark as a category leader
  • Strategize and execute communications for high-impact company initiatives, including merger & acquisition activity
  • Develop analyst relations strategy by growing relationships, managing at least 3 briefings per year, and securing report placement
  • Launch and continue to grow Watermark's first awards program
  • Lead all media and public relations efforts, resulting in C-suite interview opportunities, 18 unpaid placements per year, and the company's first media relations directory
  • Collaborate on and support thought leadership positioning, including a thought leader webinar series that consistently achieves a 50% attendance rate
  • Develop internal and external communications plans for product launches
  • Lead programming and speaker management for annual user conference
  • Produce and distribute customer communications, including a quarterly client newsletter and the company's first client care resource package Internal Communications

Internal Communications

  • Develop, implement, and optimize a communications strategy designed to build employee engagement and reinforce company values
  • Craft all key positioning and talking points, FAQs, email templates, and presentations across Legal, People, Product, and GTM teams
  • Lead the planning, writing and refinement of key internal executive communications for high-impact organizational changes
  • Launch new initiatives to increase transparency,including bi-weekly company updates & town halls, intranet, client spotlight presentations, a quarterly newsletter, and CEO roundtables
07/2008 - 08/2017Company NameCity, State
DIRECTOR of COMMUNICATIONS
  • Managed all external vendor relationships, including corporate attorney firm, print, graphic, and public relations agencies
  • Collaborated across functions to support all legal, HR, and policy communications
  • Developed print, event, and marketing campaigns from conception to execution
  • Built digital presence through social media outlets, blogging, and integrated marketing campaigns
  • Wrote all internal and external company communications and worked closely with graphic and web teams to produce website redesigns, advertisements, eblasts, brochures, product packaging, presentations, and collateral for various audiences
  • Led a company rebranding effort and ensured consistent branding across all channels
  • Produced an average of 2-3 product-focused blogs per week
  • Develop thought leadership strategy and produced two monthly thought leadership webinars and bylined articles
  • Negotiated vendor contracts to secure cost-effective service agreements
02/2012 - 08/2012Company NameCity, State
ASSISTANT DIRECTOR of MARKETING & COMMUNICATIONS
  • Streamlined processes by implementing digital request procedures
  • Wrote and edited copy for public-facing communications, including media talking points and statements, press releases, fact sheets, advertisements, e-blasts, direct mail, brochures, newsletters, billboards, and website
  • Produced the university's first television commercial from concept development, to script writing, shoot coordination, and managing post-production editing with agency
  • Worked closely with public relations and marketing directors to strategize, plan, and execute marketing campaigns and media plans
  • Served as project lead on all marketing projects, developing concepts and creative briefs, managing the creative design process, and ensuring deliverables on time/within budget
  • Managed graphic design team, providing creative direction, prioritizing project schedules, and ensuring branding across all print and electronic mediums
  • Oversaw the print production house, developing service level agreements, maintaining inventory needs, negotiating with vendors, preparing RFP's, and prioritizing jobs
07/2006 - 07/2008Company NameCity, State
MARKETING & PUBLIC RELATIONS MANAGER
Education and Training
06/2006City
Bachelor of ArtsNorthwestern University
12/2012
Certificate in Executive ManagementUniversity of Notre Dame
Highlights

Public Relations

  • Strategized communications and storytelling around 4 mergers in one year
  • Launched new company brand in 2018 and leveraged content and media relationships to establish leadership in educational intelligence category
  • Earned 10 third-party award wins over 18 months

Customer Communications

  • Launched Watermark's first quarterly client newsletter, with 8 editions consistently achieving 25% open rates

Internal Communications

  • Launched new internal communication initiatives, including CEO roundtables
  • Instituted bi-weekly virtual watercoolers that achieve 83% employee satisfaction rating
  • Boosted engagement through launch of a quarterly newsletter, with 12 editions consistently achieving 75% open rates
Highlights

Public Relations

  • Strategized communications and storytelling around 4 mergers in one year
  • Launched new company brand in 2018 and leveraged content and media relationships to establish leadership in educational intelligence category
  • Earned 10 third-party award wins over 18 months

Customer Communications

  • Launched Watermark's first quarterly client newsletter, with 8 editions consistently achieving 25% open rates

Internal Communications

  • Launched new internal communication initiatives, including CEO roundtables
  • Instituted bi-weekly virtual watercoolers that achieve 83% employee satisfaction rating
  • Boosted engagement through launch of a quarterly newsletter, with 12 editions consistently achieving 75% open rates
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Resume Overview

School Attended

  • Northwestern University
  • University of Notre Dame

Job Titles Held:

  • SENIOR DIRECTOR of CORPORATE COMMUNICATIONS
  • DIRECTOR of COMMUNICATIONS
  • ASSISTANT DIRECTOR of MARKETING & COMMUNICATIONS
  • MARKETING & PUBLIC RELATIONS MANAGER

Degrees

  • Bachelor of Arts
    Certificate in Executive Management

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