Results-driven strategist working for Fortune 500 companies, privately held businesses, not-for-profit organizations and governments. Advance organizational business goals through successful integrated marketing communications campaigns, brand building, thought leadership, sales pipeline support, public affairs, issue management and internal communication strategies and tactics.
Leadership role in agency health care practice achieving 15 percent growth year over year. Develop and execute against marketing/campaign plans to help change behavior among key audiences, support sales/development efforts, and improve brand position for organizations such as Mayo Clinic, Blue Cross Blue Shield Center for Prevention, Hennepin County Medical Center, Minneapolis Heart Institute Foundation, Be The Match, Wilder Foundation, Opportunity Partners, American Physical Therapy Association and MDI, a non-profit serving individuals with disabilities.
Leadership role in client service, business development and operations. Developed communications, community and government affairs strategies. A partial list of brands supported includes: St. Croix Orthopedics, St. Jude Medical, 20 foundations that comprise the Start Early Funders' Coalition, Minnesota Private College Council, Cargill Foundation, Minneapolis Foundation, Minnesota Department of Health, HealthPartners, Amerigroup, and Ingersoll Rand.
Senior leader responsible for driving business success through public relations and external communications. Led the department; managed all external communications and contributed to internal stakeholder communications.
Member, Minnesota Chamber of Commerce Health Policy Committee, 2007 to current - shape and inform health policy
Co-chair, Women's Health Leadership TRUST Marketing and Communications Committee, 2014 to present - develop sales and marketing plan
Executive Leadership Committee, American Heart Association Go Red for Women, 2013 to 2015 - corporate engagement, fund raising and issue awareness
Member, International Association of Business Communicators, 2006 to 2014
Board Director, Red Wing Area Chamber of Commerce, 2000 to 2004 - economic development, issue management and community building
Board Director and Board Chair, Goodhue Wabasha Sexual Assault Services, 1999 to 2006 - operations, community engagement and public awareness campaign development
Board Director, United Way, 2000 to 2006 - capacity building and alignment, program assessment and funding allocations
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