Dynamic Digital Project Manager and Business Development Professional with proven ability to manage digital projects of all sizes and drive business expansion through uncompromising initiatives that produce revenue growth. Innovative thinker who can plan and implement business strategies to support objectives. Particularly strong in Online Business web development, online marketing, managing multiple and varied digital projects and analyzing data to achieve goals. Determined, assertive, resourceful, and intensely focused on project development, management and analysis.
Digital Analytics | Business Development | Affiliate Marketing
Web Design | Trouble Shooting SEO| SEM | Email Marketing
Content Curation | Microsoft Office | Data Analysis
Google Tag Assistant | Google Analytics | Google Optimizer
Needs Assessment | Research | Web Development
Strategic Planning | International Business | Revenue Growth
Start Ups | Vendor Relations | Digital Project Management
HTML | SQL | CMS | MS Project | JIRA
Senior Digital Project Manager10/2016 to Current Global Team Blue – Dearborn, MI
Collaborate with internal and external teams to design, develop and implement digital projects for Lincoln.com and Ford.com.
Provide end-to-end digital project management for dozens of concurrent internal projects.
Develop a detailed project plan, assign resources and monitor progress to ensure deadlines are met.
Deliver digital projects on time or before deadline, ensuring quality standards before publishing.
Develop support documentation including risk logs, requirement specifications and SOW.
Scope project requirements and prepare budget and timeline using MS Project.
Plan and identify resource and buget needs throughout the project.
Actively work with teams to manage work assignments and deliverables using internal software JIRA.
Effectively manage account managers and clients needs and requirements throughout the engagement.
Reviewing deliverables prepared by team before going live on Lincoln.com and Ford.com
Communicate with the team and ensure all members are on board with delegated tasks.
Highlight potential risks, malfunctions and act proactively to resolve issues and troubleshoot technical issues.
Seek opportunities for improvement and suggest new projects needed to improve quality of deliverables.
Initiate weekly meetings with status reports to inform cross functional teams of progress, including: marketing, legal, account managers , creative and technology teams.
Identify and remove obstacles that block the team's ability to meet project objectives.
DIGITAL PROJECT MANAGER/ BUSINESS DEVELOPER06/2012 to 10/2016 THE CONEX GROUP – Rochester, MI
Created from startup a website offering digital distribution of coupons and deals to customers through Affiliate Marketing Platforms.
Business Developed, strategically planned, researched and implemented strategies with minimal investment and resources to build monetized, publishing websites.
Implemented Web Development strategies and successfully managing all facets of a custom site development from the initial design and architecture to site deployment.
Hiring, managing and daily communication with programmers, designers and writers to meet goals, deadlines and budget for websites.
Set up accounts with top affiliate platforms such as CJ and Link share, while forming partnerships with over 5000 online advertisers using affiliate platforms.
Coordinated with programmers to set up and optimize websites with CDN and Cloud platforms such as Cloudflare, AWS, Google Platform to ensure quality, speed and security.
Experience with Wordpress, Joomla and knowledge of most plug ins available.
Implemented Google AdSense to monetize websites.
Researched and tested many different ways to promote websites and pages using on and off page SEO, SEM, and Email marketing campaigns.
Monitored and analyzed website data by using analytical software such as google webmaster, google analytics and SEM rush.
Strengthened branding initiatives by approving landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements that maximize outreach.
Implemented social media strategy and execution, overseeing all social media channels to promote brand.
Coordinated with content writers and implemented over 200,000 keywords in content and html meta tags used for over 50,000 landing pages.
Coordinated and Implemented with programmers setting APIs set up with several vendors to ensure automated quality content curation.
BUSINESS DEVELOPER 09/2001 to 05/2011 PRIMO COMMUNICATIONS INC – Rochester, MI
Responsible for overseeing marketing initiatives within the organization.
Worked to develop areas such as product development, distribution channel management, marketing communications,.including advertising and promotions, pricing, market research, and customer service.
Took a facility based telecom carrier from startup through development to provide telecommunications services for business and residential customers.
Facilitated growth, sales and marketing strategies to increase revenue, reduce costs, perform risk mitigation, and prepare overall marketing strategies.
Developed programs with quantifiable objectives to Measure results, implemented marketing budgets.
Leveraged data and analytics to drive insights, modified or redirected Business and intelligence strategies, oversaw direct efforts of marketing teams, and developed segmented competitive analysis/market intelligence.
Also maximized the effects of lead generation, developed service model for pricing, promotions, communications and budgets.
Developed and measured key metrics around the business including conversion rates, engagement rates, satisfaction and renewal rates.
Developed a system to obtain millions of potential leads for customers in the US and Canada.
Improved cost efficiency by outsourcing as well as opening international call centers. Per employee payroll cost was reduced by 80% a month.
Implemented equipment and services from vendors and carriers around the world to be able to provide a complete service package for customers in US and Canada.
Implemented Treasury Management program lock box systems and auto payments.
Worked with Management teams and IT to develop in house billing software system and customer service response management System.
Worked with sales teams and management to develop sales scripts and advertising strategies.
Worked with customer service management teams on customer retention and to overall reduce loss.
BACHELOR OF BUSINESS ADMINISTRATION: December 2000Walsh College-
MIGPA: Cum Laude