Fortegra Brand Launch: Production and editing of internal, B2B, B2C, and media communication for 2015 Fortegra organizational alignment and brand relaunch Conception and implementation of the Fortegra and ProtectCELL Style Guides Composition of communication for newly launched Fortegra website Development and refinement of Fortegra and ProtectCELL brand voice and direction of channel-specific tone Writing, editing, and voiceover production of product and compliance training platform Fortegra Learning Academy NATIONAL BEVERAGE CORPORATION - Brand Manager 09/12 10/13 National management of Faygo Beverage brands including development and implementation of brand, channel, and RTM strategies, pricing and programming structures, oversight of P&L and marketing budget near $1mm, media buying, consumer communications, event planning and PR (30% remote work) KEY PROJECTS: Package and label codification and rationalization of 200+ SKU Faygo brand portfolio including PDP and NLEA display elements for both the U.S.
and Canada Creative direction of Faygo brand website and Ohana brand microsite launch including implementation of mobile optimization, addition of product retailer locator, and online sale of all Faygo brand flavors Standardization of Faygo brand digital and social media including brand presence and voice Update and alignment of portfolio-wide product photography Implementation of cohesive, national, cross-BU, brand-level communication regarding product manufacturing, package distribution, and point-of-purchase assets COCA-COLA REFRESHMENTS - District Marketing Manager 02/08 09/12 Management of Glaceau vitaminwater and smartwater brand marketing efforts covering the state of Michigan including forecasting and allocation of cross-brand market budget approaching $1mm, media buying for regional program execution, social media communication and tactics, event planning, and charge of field sampling team comprised of up to eight direct reports (95% remote work) KEY PROJECTS: Instrumental in design and development of plans and creative for national and regional brand marketing initiatives including broadcast and outdoor copywriting, field sampling specialty programming and national brand and social media planning Scale event execution including the Detroit Electronic Music Festival, the NCAA Final Four, vitaminwater uncapped LIVE and the Mike Ro Classic (corporate event) Tenure included international Chinese launch of vitaminwater, U.S.
launch of vitaminwater10 and vitaminwaterzero, and management of POWERade and POWERade ZERO brands CLEAR CHANNEL COMMUNICATIONS - Account Executive 01/06 11/07 Outside advertising sales, marketing and promotional execution, copywriting and commercial voicing for seven station group covering Detroit market (50% remote work) Daily strategic planning and management of direct clients including Glaceau, Michigan CAT, ACO Hardware, Cheli's Chili Bar, Pizza Hut and Men's Wearhouse Management of local and national advertising agencies clients such as Solomon Friedman, Competitive Media and Blohm Creative VILLAGE GREEN COMPANY - Account Executive, Corporate Hospitality 03/04 - 10/05 Outside sales and marketing management of seven county Detroit territory for corporate hospitality, employee relocation and travel arm, 'Leading Apartments' (75% remote work) Long term strategic planning and daily interaction, PR writing, and unit rental with corporate clients including Toyota, Continental, Guardian, the Detroit Tigers, Red Wings and Pistons, Takata and Gensler.
Senior Copywriter02/2014 to CurrentFORTEGRA
Brand, Marketing & Sales Creation and oversight of Fortegra brand communication in an agency setting including introduction, editing, and proofreading of B2B, B2C, and internal correspondence, campaigns, contests, press releases, social media, blogs, and other forms of print and digital content (15% remote work).
Additional Brand Powers Distributing, Allied Home Mortgage
Kelly Sullivan, C.P.A.
Staff Writer/ColumnistMOTOR CITY SPORTS MAGAZINE
SALEM COMMUNICATIONS Contributing Correspondent.
THE JOURNAL NEWSPAPERS Columnist, The Armchair Quarterback.
WORD 1330AM / WPEK 98.1FM Studio Host, Greenville Grrrowl Hockey.
Bachelor of Arts: English, Writing and CommunicationsBob Jones UniversityGreenville, SCEnglish, Writing and Communications
The Leadership Institute Broadcast Journalism SchoolArlington, VA
Real Detroit Weekly, Dig Downtown Detroit, Pick MI Date, MISports Magazine, The Motor City Bowl, The
Collegiate Sports News, Furman University, The Greenville Braves Baseball Club, The Greenville News
ENTERCOM COMMUNICATIONS Anchor/Reporter/Producer/Host Additional Communications & Journalism Experience: Real Detroit Weekly, Dig Downtown Detroit, Pick MI Date, MISports Magazine, The Motor City Bowl, The Collegiate Sports News, Furman University, The Greenville Braves Baseball Club, The Greenville News AWARDS & ACHIEVEMENTS NBC: Outdoor Advertising Association of America - OBIE - National Finalist, Beverage (Spring 2013) NBC: Adcraft Club of Detroit - The D Show - Winner, Out-of-Home Campaign (Fall 2013) NBC: Adcraft Club of Detroit - The D Show - Finalist, Print Consumer Full Page (Fall 2013) Coca-Cola: Project Brandsmith/IMC process national planning team (Summers 2011 & 2012) Coca-Cola: National vitaminwater SME social media team (February 2012) Coca-Cola: Social Media Best in Class vitaminwater people's choice player (March 2011) Coca-Cola: Social Media Best in Class smartwater at TedXDetroit (November 2010) Coca-Cola: Project Blueprint national planning team smartwater(Summer 2010) Coca-Cola: International vitaminwater brand launch team (Shanghai, November 2009) Coca-Cola: Winner National 'Sync' Launch Incentive (Midwest 2009) Coca-Cola: Winner Mike Ro Classic MVP (Detroit 2008) Clear Channel: Winner - New Retail AE Sales Contest (Summer 2006)
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Companies Worked For:
Additional Brand Powers Distributing, Allied Home Mortgage
MOTOR CITY SPORTS MAGAZINE
Bob Jones University
The Leadership Institute Broadcast Journalism School
Job Titles Held:
Bachelor of Arts : English, Writing and Communications
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