Margin Improvements /Proprietary Development / Pricing / Budgets / Event Execution / Marketing / Forecasting / Retail / Merchandising / Category Management / Global Vendor Relations.
I led brand management for a variety of consumer products and possess a proven record of working in fast-paced, high stress environments. Through innovative advertising and promotional programs and a keen ability to organize special events, I have driven revenues for multiple categories in retail sales locations. Throughout my career, I consistently exceeded sales objectives. As a talented writer, I write compelling marketing collateral. During fifteen + years of international travel, I aggressively sourced and negotiated vendor contracts. By researching and implementing new packaging schemes, I met consumer preferences and sparked sales. A proven problem-solver, I built effective buying teams and identified improvements to internal processes. Streamlinied internal procedures, reducing costs while increasing productivity. I am an aggressive negotiator who thrives in challenging consumer marketplaces. My ability to build strong rapport with vendors resulted in strong relationships. I hold a BS in Retailing from the University of Illinois at Urbana. I also won awards for the highest sales increase and most improved department while at Ace Hardware.
advertising, budget, catalog, Hardware, contracts, driving, special events, features, inventory levels, inventory, lighting, marketing, marketing communications, negotiations, packaging, pricing, purchasing, selling, sales
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