Twentyish years of experience in advertising, digital, branding and producing to create strong, integrated customer experiences. Strategically, yet creatively focused, with a passion for doing work that's never been done before. Asks "Why not?" instead of settling for the ordinary. Proven leader in new business development, program improvement and team management. Talent for building supportive environments that bring out the best in client and internal teams. Recognized for ability to hold hands, develop creative solutions, tactfully negotiate and get people to play well with others in the most stressful of situations.
Nurture and grow client relationships with Nissan USA, Infiniti USA and United Airlines. Manage a portfolio of work valued at $10,000,000, with single projects at $1,000,000+. Oversee all account functions including team leadership, campaign execution,third party agency integration, budgeting and tracking. Primary focuses on full-site redesign/development, optimization, product launches and reorganization of communication process. Awarded "CMVP" by colleagues for extraordinary work. Highlights and results include:
Pathfinder Kinect - Developed first of its kind prototype to virtually put people in the drivers seat of a vehicle that didn't yet exist.
Vehicle Landing Page Redesign - Worked with multi-disciplinary team to move away from microsites and develop a flexible framework to fit 27 vehicles inside the CMS.
New Vehicle Launches - Launched four all-new vehicles for Nissan in an 18-month period. Each site included destination landing pages with first person experiences, gyroscope 360s and video elements shot specifically for each vehicle. Complete integration with other third partner agencies.
Nissan Site Optimizations- Developed Strategy with Marketing Science, Planning and Creative teams to optimize various areas of nissanusa.com.
Founder of production company specializing in digital, television, radio and print content. Focus on providing digital content for interactive spaces. Special emphasis on long-form, documentary-style story telling. Clients include Carrington College, Nunn Bush Shoes, BVK Advertising, Kohler Company and Walgreens.
Led national advertising efforts for Nissan sedans and sports cars, ensuring integration of multi-faceted creative campaigns across all disciplines. Primary senior management contact for all client interaction and agency teams, presenting strategy and presenting creative to client on a daily basis. Mentored and developed team of seven with $20MM of production.
Responsible for all aspects of television, digital and radio production for Milwaukee agency with $290MM revenue. Extensive experience managing budgets, timelines and egos. Implemented communications policy between account team and clients. Handled all talent negotiation and casting. Integral part of new business and public relations team developing video case studies. Clients included CITGO Oil, Chamberlain College of Nursing, Milwaukee Area Technical College and a variety of travel and healthcare clients.
Handle strategic development and creative content of all television, radio and print production for casino gaming and health care clients. Concept, research, write, produce, edit and delivered TV commercials and half-hour television programs. Intensive client hand holding and guidance. Extensive on-camera work.
Lead account person and client liaison for Funjet Vacations, a $10MM account. Led an internal team of 25 to develop and implement all print, radio and TV production. Re-branded Funjet Vacations and handled the new product launch nation-wide. Launched a $1MM public relations campaign, which increased business by 100% in target markets. Other clients include various travel companies
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