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Senior Account Manager (Account Sup) Resume Example

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SENIOR ACCOUNT MANAGER (ACCOUNT SUP)
Summary

Passionate digital & integrated advertising professional with strong experience in relationship and team management business development, & project delivery. An entrepreneurial spirit that thrives on innovative & inspired team collaboration. Driving creative excellence and relevant innovation for clients' brands.

Highlights
  • Account & Project management
  • Digital/Integrated Media & Marketing communications
  • Multi-channel brand strategy
  • Strategic Planning
  • Social Strategy
  • Digital, Print & TV advertising
  • Product / Brand Launches
  • Multi-Platform content production
  • Emerging Technologies
  • Market Research
  • Site Builds (e-commerce & marketing/promotional)
Accomplishments
  • Managed 5-10 clients at a time equating to over 2M dollars in annual billings.
  • Led development of agency's process, communications and organizational planning
  • Positioned as agency digital lead focused on educating both clients and employees, and integrating digital into the agency process.
  • Partnered with clients to develop process to review analytics & drive action set goals around key brand opportunities.
Experience
08/2014 to 07/2014
Senior Account Manager (Account Sup)Company Name － City, State
  • Helped develop a distinct voice for Target in Beauty and established Target's authority & credibility through brand strategy, multi channel creative production, development & execution.
  • Led brand strategy & multi channel creative production & development for Target's Premium skincare launch in Spring 2014.
  • Led Calvin Klein Jeans In Store Digital integration for shop in shop concept store that included a digital fit guide, LED & window displays & in store promotional content in support of the CKJ relaunch in the US for 2014. The work was well received & has also been expanded to Global regions.
05/2011 to 08/2013
Account ManagerCompany Name － City, State
  • Mars Chocolate:
  • Led & developed Three Musketeers client relationship. Evolved the account from project to retainer base; further developing our role as their digital partner. Worked with the strategy & creative teams to develop their 2012 digital brand strategy, connections planning & creative campaign.
  • Led team through integrated product strategy planning, creative design & platform development for Dove Chocolate; heavy integration with CPP partners.
  • Led Usability Testing project for the guided selling & consumer in store tablet applications for Bed Bath & Beyond. Managing the strategy, business requirement & design phase in order to achieve creative excellence through each phase leading to implementation.
  • Partner with New Business Development team to identify & pursue strategic opportunities for SapientNitro.
  • Served as both account and project manager on B+L account and lead process of US Website Optimization engagement.
  • Responsible for defining & scoping new opportunities for the Unilever account. Recommended best approach & drove better alignment with agency partners & client across the Unilever portfolio.
12/2009 to 09/2010
Digital Account SupervisorCompany Name － City, State
  • Led development of Max Mara's first digital program and engaged their audience in a branded Mobile app experience that launched during their Fashion's Night Out event and continuous engagement through content & brand messaging via their new Facebook page.
  • Leveraging the Facebook Platform and the built-in buzz around the Eat, Pray, Love film, I worked with Fresh to develop a
  • month long sweepstakes that incorporated the travel and sensorial themes of the film with a user generated content
  • competition. Promotion drove 50% increase in fans through the course of the month long promotion.
08/2008 to 12/2009
Account ExecutiveCompany Name － City, State
  • Managed W Hotels integrated global brand launch campaign of transitioning from an NA focused brand into a global luxury leader from 21 properties to 62 within 3 years. This included their Open HOT Stay HOT program which helped drives sales of all their new and upcoming hotels worldwide.
08/2006 to 08/2008
Associate Account ExecutiveCompany Name － City, State
  • Lead Account Rep in successful pitch for AMC tune-in account
  • Assisted in development and execution of non-traditional and engagement marketing programs, leveraging tactics such as interactive, mobile, viral, word of mouth, branded entertainment, promotions, and sponsorships.
11/2005 to 07/2006
Account CoordinatorCompany Name － City, State
  • Gained valuable hands on experience in successful event production from concept to completion, including concepting event ideas, organizing promotional mailings and event invitations, managing and updating guest lists, on-site event management and hostess
Education
2005
Bachelor of Arts: SociologyStony Brook University － City, State, USA
Skills

•Oracle, Stellent, Pivotal, Taleo, Adobe, MAC & Microsoft Applications

•Fluent in Spanish

•Passion for: Music, Photography, Travel, Art/Design

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Resume Overview

School Attended

  • Stony Brook University

Job Titles Held:

  • Senior Account Manager (Account Sup)
  • Account Manager
  • Digital Account Supervisor
  • Account Executive
  • Associate Account Executive
  • Account Coordinator

Degrees

  • Bachelor of Arts : Sociology

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