Highly successful, experienced radio account executive, responsible for soliciting new business as well as maintaining and growing existing business. Areas of expertise include relationship building, proposal and copy writing, meeting and routinely exceeding budgets. Selling website, streaming and other non-traditional products as radio expands offerings.
Managing a portfolio of approximately 30 - active accounts
Responsible for all areas of account management: prospecting, cold-calling, proposals and copy writing, promotion development and collections.
Always rank in the top 3 billing reps (of 15) on a quarterly basis
Specialize in handling agency accounts
Have over 1 million dollars in billing on the books ytd.
Appointed Local and National Sales Manager of Dudman Communications: WDEA, WWMJ and WEZQ radio stations. Responsible for training and management of six person sales staff. Also responsible for developing and delivering annual sales budget for the stations. Worked with Interep (national rep firm) on national buys. Appointed by Interep to RAB Small Market Board to help facilitate increase in revenue to small markets.
Hired to run start-up buying service arm of Tyson and Partners Ad Agency based in Bar Harbor. In addition to handling media buys for their existing clients, I added 13 new annual accounts to our roster in just over a year.
Hired as "new rep" with no experience. Tasked to find and develop new accounts in Downeast Maine. No account list to start, so learned the ropes of account management, copywriting, proposal writing, collections.
I hit $10,000 in billing within 2 months and was off and running.
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