Marketing communications strategist with nearly ten years of experience in traditional and social media seeking a position where leveraging effective interpersonal communications, team leadership, target market identification, sound marketing strategy development, project management and delivering outstanding client service will positively impact and grow an organization.
Senior Account Coordinator01/2014
to Current Healthgrades – Madison,
Earned promotion in January 2014 to Senior Account Coordinator
Lead two task forces, one to enhance current department structure to minimize attrition, other to create tangible resources for our team to use for marketing initiatives and enhance team efficiency by providing more standardization
Conduct interviews for new account coordinators; contribute to final selection decision
As part of senior role, formally on-boarded and trained six new team members
Guide 14 team members on how to approach individual opportunities or solve client or internal problems.
Initiated market research studies and analyzed findings.
Completed quarterly ROI analysis on direct mail marketing initiatives
Directed the hiring and training for account coordinator staff and supervised their daily activities.
Cultivated effective partnerships with project management, marketing, sales and customer support staff.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Developed and implemented strategy for 100 short-term marketing initiatives for email and direct mail.
to 01/2014 Healthgrades – Madison,
Developed Email append process standardization
Re-defined account coordinator role for Human Resources utilizing current market data and trends
Chosen by Department Director to serve as an official mentor to a new team member (ongoing)
Led an in-depth SWOT analysis to save an at-risk client (result: client renewed contract)
Worked closely with clients to identify their needs and challenges and provide solutions using CRM.
Managed project deadlines and monitored milestones through completion stage for over 215 projects.
Senior Account Coordinator Senior Client Support Coordinator01/2012
to Current Healthgrades – Madison,
Nation's leading healthcare CRM marketing company and online resource for healthcare ratings and referrals With a proprietary set of CRM tools, collaborated with four healthcare clients on 100+ highly targeted direct mail/email strategies, establish market areas, reported ROI, created solutions to report downstream revenue using data, executed research requests, coordinated post-sales activity, product-trained clients.
Three of four clients considered top-tier clients; one client originally had two account coordinators and with my appointment consolidated to one.
Account Coordinator Client Support Coordinator01/2011
to 01/2012 The Krivos Group - Northwestern Mutual Financial Network – New Berlin,
Acted as an internal and external point of contact for project progress communicating across all departments within Healthgrades.
With a proprietary set of CRM tools, collaborated with 11 healthcare clients on 215 highly targeted direct mail/email strategies, reported ROI, establish market areas, created solutions to track downstream revenue using data in a meaningful way, executed research requests, coordinated post-sales activity, product-trained clients One of over 200 satellite offices for Northwestern Mutual Financial Network.
to 01/2011 WISN TV Channel 12 A Hearst-Argyle Station – Milwaukee,
the Managing Director/Director of Recruiting and Selection Held two roles ; executed client relations pieces, progress management for submitted business, handled confidential information, recruited for and held interviews for various roles (e.g.
Financial Representatives and Interns) Marketed the Krivos Group via LinkedIn, company website and attending regular networking functions One of the country's leading ABC affiliates and an award-winning local news station Digital and Television Account Executive Created a UGC contest and program which resulted in being one of the top 10 pages in 2010 for WISN.com, live-streamed the event, garnered local TV coverage and blog mentions on Yahoo Met and exceeded annual quota by mid-year, created and presented advertising proposals to business owners and/or marketing managers using consultative sales approach, implemented multi-platform marketing campaigns for local small businesses, ROI analysis of on-air and on-line campaigns, negotiate and fulfill agency RFPs Employed social media outlets Twitter and LinkedIn for networking with other business owners (@mketvsalesgal) and, maintained the Sales Department's Twitter account to promote WISN TV and WISN.com achievements(@WISNTVSales.
Digital Client Specialist01/2005
to 01/2009 Victoria's Secret Stores – Brookfield,
Created new voting options for the WISN.com A-List which contributed to record high page views for the A-List vertical and the year for WISN.com.
Attended regular digital-focused station-head meetings as the appointed representative from the sales staff.
Collaborated with Digital Producer and Digital Sales Manager to develop new sales opportunities and identify ways to improve WISN.com's page views One of the country's most recognized female brands.
to 01/2006 Chamness Group – Milwaukee,
Maintain visual standards and expectations of a highly recognized brand, customer service, problem solving, solution providing, brand management, personal consultations and retail sales One of Milwaukee's leading strategic business development firms.
Public Relations Intern
Develop weekly radio topic outlines for Diane Chamness's radio show, conduct phone interviews for research projects, edit.
client-facing strategic business development plans, manage event RSVPs.
Bachelor of Communications: Public Relations and Advertising1 2006Marquette University-
WIPublic Relations and Advertising