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Sem Strategist Resume Example

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Jessica Claire
  • Montgomery Street, San Francisco, CA 94105
  • H: (555) 432-1000
  • C:
  • resumesample@example.com
  • Date of Birth:
  • India:
  • :
  • single:
Summary
Qualified SEM professional with extensive experience in analytics, keyword research, and paid search strategies. Aptitude for increasing customer visibility, traffic, and meeting client needs. I have a passion for effective and dynamic online marketing strategies to drive sales and achieve business goals.
Education
Bachelors: Business Administration Marketing, Expected in August 2013
to
Florida International University - Miami, FL
GPA:
Business Administration Marketing
Experience
SEM Strategist, 02/2015 to Current
Verizon Communications Savannah, GA,
  • Lead Unilever and Mercedes Benz SEM accounts for LATAM regions.
  • Communicate with brand builders to implement brand positioning in ad copy and align their goals to digital strategy.
  • Generate relevant online traffic to brand websites with effective campaigns
  • Planned 2016 budgets for all LATAM UL market with a total-
  • Optimize campaigns for low CPCs and increase ROI.
  • Prepared detailed reporting for both UL (50 brands)and Mercedes Benz (10 countries)forecasts on a daily, weekly and quarterly basis. 
SEM Account Manager, 06/2013 to 01/2015
Showroom Logic City, STATE,
  • Conduct industry research, best practices and stay appraised on new industry developments.
  • Introduce automotive clients to AdLogic platform and customize their Adwords campaigns based on their goals.
  • Maintain a client monthly marketing budget at a total of $250,000 across 80 accounts.
  • Develop relationships with clients to maintain their business and acquire referrals for additional business.
  • Work closely with Search Engine Partners, Google & Bing to ensure customer spend is maximized in accordance with ad space.
  • Train and showcase proper day-to-day procedures for new hires to exemplify effective working habits.
  • Ranked #1 4th Qtr 2014 for upselling Bing to current customers.
Sales Associate/Visual Merchandising, 10/2010 to 07/2013
Ann Taylor INC City, STATE,
  • Impacted daily sales goals by selling higher margin clothing items.
  • Coordinated the management and changes to maintain Visual Merchandising standards.
  • Obtained a prominent performance by achieving new sales and ROV goals for the months of June, July, August, September, and November of 2012.
Highlights
Microsoft Office, including Word, Excel, PowerPoint, Access *Google Adwords Qualified- Search, Display, Analytics *Bing Ads Certified
Languages
Fluent in English and Spanish
Skills
ad, Ads, automotive, budget, client, clients, Fluent in English, industry research, marketing, Access, Excel, Microsoft Office, PowerPoint, Word, selling, sales, Spanish, Visual Merchandising

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Resume Strength

  • Personalization
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Resume Overview

School Attended
  • Florida International University
Job Titles Held:
  • SEM Strategist
  • SEM Account Manager
  • Sales Associate/Visual Merchandising
Degrees
  • Bachelors

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