Dedicated Marketing professional with 20 years in marketing management, retail/visual merchandising and brand management. Offers an extensive background in all aspects of marketing and marketing management, easily moving from vision and strategy to hands-on implementation. Pays close attention to detail and creates displays that engage and intrigue.
Budget development and management
SAP Product Lifecycle Management expert
Excellent written and verbal communicator
Cross-functional team leadership
Critical and creative thinking
Product marketing specialist
Trend and emerging brand awareness
Strong market knowledge
Visual product development
SAP PLM Solution Architect09/2012 to Current American Greetings – Brooklyn, OH
Implemented corporate wide SAP Product Lifecycle Management integrated solution to produce better processes, and more effective tools to reduce cost.
Assisted with design and performance testing to ensure that the software solution performed as required and designed.
Assisted with project organization change management efforts including leadership alignment, organizational alignment, communications and training.
Provided leadership to a team of full time consultants and part time business resources.
Developed business view of the user interface for Retail Experience.
Developed new capabilities for developing and managing card content.
Developed new capabilities for requesting and managing Retail Experience components.
Director, Retail Experience01/2011 to 09/2012 American Greetings – Brooklyn, OH
Led all retail strategies and executions of American Greetings products presented at retail to enhance the shopping experience for AG consumers.
Directed all written creative briefs which communicate and explain retail strategies to ensure the right retail solutions are created.
Acted as part of the approval body for all retail strategies and creative executions to drive increased sales and expanded distribution opportunities.
Led the development of innovative retail presentations to ensure the Merchant and Product objectives are met.
Responsible for all quality control efforts for temporary displays and corporate signage to ensure that the visual merchandising executions function properly when shipped, assembled, and set at retail.
Created, developed and executed strategic initiatives to establish AG as a premier retailer and an enhanced retail environment/ experience to resonate with consumers needs and wants.
Provided leadership and established an environment to ensure collaboration and synergy amongst cross functional teams.
Managed use of consumer research and data needed to ensure delivery of a comprehensive merchandising strategy to meet consumer needs and market trends.
Associate Merchandising Manager04/2006 to 01/2011 American Greetings – Brooklyn, OH
Led all elements of visual merchandising including concepting, development, execution and implementation for all retail channels and all product lines
Planned and managed to the annual/18 month financial commitments associated with visual merchandising initiatives
Led the development of a leadership-level visual merchandising team within the organization through the management and development of human talent
Acted as a strategic creative resource in helping AG, Target and Walmart develop effective retail shopping experience and merchandising solutions for all products through the development and production of POP, temporary displayers and permanent fixtures.
Provided design concepts and oversaw the execution of a total retail experience.
Led a variety of cross-functional groups to achieve common goals.
Responsible for identifying, validating, and prioritizing opportunities to improve the consumer experience at retail across all product categories and all channels of our business.
Merchandising Project Manager09/1999 to 03/2006 KeyBank – Cleveland, OH
Managed the design and implemenation of the interior and exterior signage programs.
Led efforts and project managed yearly brand strategy, merchandising and marketing collateral for 900+ locations to promote sales, increase profitability and generate brand awareness.
Created, maintained and updated a comprehensive database of merchandising fixtures.
Directed the $1.5 million annual rebranding/remerchandising of 100 locations.
Provided signage criteria and managed approvals for approximately $2 million annual new signage programs and $3 million in merchandising and signage enhancements.
Served as project manager on the implementation of new branding line of Key logo merchandise.
Successfully developed and implemented innovative marketing and merchandising strategies to promote sales, increase profitability and increase brand awareness.
Responsible for acquiring, cross-selling and retaining clients through the use of print, on-line, in-store, merchandising and signage.
Merchandise Planner05/1998 to 08/1999 The Homeplace – Valley View, OH
Responsible for planning and monitoring the financial goals for the small electrics and storage departments for 75 stores totaling $62.2 million in annual sales.
Forecasted and maintained proper distribution of goods and in stock position to ensure high customer service standards.
Analyze stock levels, product turnover, markup and markdown procedures; project budgets based on sales/market trends for monthly and annual goals.
Develop action plans for analyzing and reacting to business opportunities and liabilities.
Store Manager04/1995 to 08/1998 J Crew – Beachwood, OH
Physician Liaison/Representative02/1994 to 04/1995 Cleveland Clinic Foundation – Cleveland, OH
Department Manager10/1992 to 02/1994 J Crew – Cleveland, OH
Bachelor of Arts: Political Science with a minor in Marketing1992Ohio University-