Executed the sales process for the entire Anheuser Busch product portfolio for 60 on-premise retail accounts in the Saint Paul/Minneapolis market, consistently meeting or exceeding customer satisfaction and volume goals. Developed and managed specific account level objectives, coordinated deliveries, executed trade calls, merchandised accounts and conducted consumer promotional programs to increase distribution. Oversaw sales forecasting, goal setting and performance reporting for all accounts.
Lead developer of a new market representing Bacardi USA's brands in on-premise accounts. Increased distribution from 25%-85% in 6 months. Expanded Iowa City program to include satellite programs in Des Moines and Okoboji, IA. Developed, trained and motivated promotional specialist team to maximize on-premise consumer awareness and increase sales.
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