Senior communications professional with 15 years of demonstrated success designing, implementing and revising marketing and communications infrastructure to meet and exceed sales, reputation management and branding objectives. Multiple award-winning journalist with an aptitude for organization and detail, translating into ownership and execution of internal and external communication strategies driving digital web leads and revenue, employee engagement and public relations. Employers include non-profits, small businesses and companies with $4 billion in annual revenue.
Expert at turning around losing social media strategies at million and billion dollar companies, with little to no human or financial resources.
Prolific and speedy writer and editor able to produce quality content for any industry and any vehicle (print, direct mail, web, traditional media).
Secured NuWave Oven audience giveaway promotion on CBS Network television program The Talk.
Navigated transition of legacy communications non-profit (founded in 1885) into a 21st Century electronic media player with appeal to a diverse range of communications professionals.
Architect of recruitment plans that resulted in 20% membership increase year-over-year (2013-2014).
Systematic budget losses inherited during oath of office transformed into surplus with a variety of successful event, professional contest and membership campaigns.
Publications: Jettison Quarterly, EDGE Publications, StreetWise, Open Salon.com, RootSpeak Magazine, ThinkGlink Publishing, Make It Better, Newcity, PoliticusUSA
Key player in HUB's enterprisewide 2014-2016 Epic broker management system rollout and implementation. Worked with international and regional IT stakeholders to develop and execute communication plan addressing a variety of internal audiences.
Brought production of HUB Connects Personal Lines external client newsletters (US and Canada) in-house, saving company thousands in outsourced costs, with improved quality and increased inbound web leads.
Executed intranet and sales enablement platform projects that significantly improved end user experience. Developed and implemented automated governance processes ensuring productive, streamlined internal communications processes.
Revised ineffective corporate social media strategy to target differing insurance audiences across platforms: Facebook (B2C), LinkedIn (B2B), Twitter (B2C, B2B). Results: 137% increase in total website visitors (2013-2014), 233% increase in new visitors (2013-2014)
Web content writer, inbound telephone sales script producer and television commercial script editor for direct response marketing company, creators of top infomercial product, the NuWave Oven.
Served as company's publications relations and media contact.
Created and implemented social media marketing strategies that increased following and engagement fivefold.
Ghost writer for personal finance expert and media personality Ilyce Glink. Produced and edited content for platforms including: syndicated radio show, CBS MoneyWatch blog, Tribune Media syndicated columns.
Project manager for Glink's publishing arm, shepherding book production from concept to design to digital marketing.
Dedicated to Accenture corporate account.
May 2012: Inaugural English Department "Alumni of the Year" award recipient
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