Regional Strategic Client Success Manager Resume Example
- linkedin.com/in/roxana-musa
Senior Marketing Operations and Training Director, specializing in branding execution and strategic marketing strategy across multiple industry verticals.
Proven success in leadership, operational excellence and organizational development. Recognized for inspiring management team members to excel and for exceptional ROI volume across managed accounts.
- Marketing Strategy
- Data Analysis
- Business Process Improvement
- Marketing Management
- Strategic Partnerships
- Interpersonal and client communications
- Brand Advocacy
- Brand Development
- Operational Excellence
- Market Research
- Conversion Optimization
- Campaign Execution
- Client advocacy
- Microsoft Advertising Certified Professional
- Hubspot Content Marketing Certified
- Google Ads Measurement Certified
- Advanced Google Analytics Certified
- Hubspot CMS for Marketers Certified
- Google Ads Display Certified
- Google Ads: Search, Video, Shopping Certified
- Simpli.fi Advanced Sales Certified
- AdMall Certified
Chicago , IL10/2017 - Current
- Focused on creating comprehensive multi platform marketing strategies and optimizing clients' multipronged strategic marketing campaigns. Including but not limited to: Content Marketing, Programmatic Display/Video, Automotive Dynamic Display, PPC, Social Media Management, OTT, Website Builds, Creative Production, Brand Strategy, Advanced Targeting, Digital Audio, Podcasting, Email, SEO, Reputation Management, Marketing Automation.
- Leading a team of Strategic Client Success Strategists cross-market across the US. Managing account desks of over $10m+ across multiple industries and verticals-- Personally managing Platinum Tier account levels, as well as overseeing Top Tier accounts of my direct reports.
- Provide a critical role of media plan development based on a Client Impact Assessment. Ensuring full spectrum understanding and analysis of the advertisers creative vision, micro and macro ROI goals. Deep dive strategic analysis and tactic planning.
- Serve as the primary post-sale point of contact for the advertiser and sales team, ensuring that the clients' campaigns are optimized to deliver required KPI's
- Provide strategic support and recommendations to the leadership team on work flow, tactical approach to success and retention of existing client base.
- Internal associate training and development. Lead several initiatives in overall growth, retention and campaign insights to impact optimization and upsell.
Raleigh , NC04/2016 - 10/2017
- Oversaw and managed dealership KPIs for 16 Southeast region Sonic retail locations
- Devised comprehensive marketing and sales operational plans for optimal performance across channels in real-time; including content marketing branding solutions and influencer marketing plans
- Supported the General Managers in the Florida,Georgia,South Carolina retail stores with social media, digital, CRM, local marketing, SEO,SEM, public relations and project managements
- Worked collaboratively with the marketing channel leaders and agency partners to optimize store level marketing performance
- Ensured cohesive messaging across all channels, and integration for digital and local marketing efforts and events
- Drove incremental visibility, digital strategies and optimization plans for each location
City , STATE06/2015 - 08/2016
City , STATE03/2012 - 06/2015
" I have had the good fortune to have worked alongside Roxana on a number of accounts, including one of the most high-profile accounts within McClatchy. Roxana's creativity, thoroughness, and actionable insights were the main drivers of success for all of these partnerships. In addition to being a phenomenal steward of our customers' business, Roxana is an excellent teammate who consistently leads by example and never forgets to have a little fun along the way! "
-Kyle Harrington, Sales Manager at McClatchy
" Roxana and I were counterparts for a couple of years at McClatchy. Simply put, she was a remarkable coworker and truly brought out the best in everyone that she interacted with. She's highly organized, a fantastic motivator, hard worker, intuitive, excellent problem solver, engaged listener, dynamic leader and most importantly a genuinely good person. By example, Roxana taught me how to be a good leader, coworker, creative problem solver and proactive thinker. She was one of the most important assets on our team and the examples that she set will be with me for the remainder of my life "
-Sean Ferda, Digital Marketing Director at Tranzact
Additional recommendations can be found on Linkedin Profile.
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Resume Overview
School Attended
- Florida Atlantic University
- Florida International University
Job Titles Held:
- Regional Strategic Client Success Manager
- Regional Marketing Director: SC, GA, FL Region
- National Sales Director
- Sales Manager
Degrees
- Master of Science : Forensic Accounting
Bachelor of Science : Business Management, Hospitality And Tourism
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