Accomplished Sales Leader with 16+ years experience in the Natural Products Industry. Looking to apply experience and unique skill set in the position of Key Account Manager. Specialties include: strategic planning and merchandising tactics, internal and external communication in retailer language, and initiating team involvement to drive sales revenue growth.
Highly Effective Sales Leader
Marketing and Promotional planning
Understanding Client Challenges
Product Development and Management
Follow-through of assigned responsibilities
Experience in Health and Wellness products
Merchandising and Marketing tactics
Attention to detail, quality conscious, and reliable
Created strategies to develop and expand customer sales, which resulted in increased sales year over year by a high % as follows:
2011- 2012-50% yoy.
2011 Whole Foods Market "Vendor of the Year" Supplier Award.
2011 Outstanding Performance Award
2012 Outstanding Performance Award
Planned and executed consistent Regional and National promotions, added key new products to the WF Product Selection.
Regional Retail Sales Manager, 03/2017 to CurrentImpact Group Natural － San Ramon, Ca
Manage Sales Reps and Merchandisers according to priorities and focus set by Client Manager.
Set Monthly, quarterly, and yearly goals for each Sales Rep and Merchandiser and monitor progress toward goals.
Implement and maintain sales programs with Reps
Primary contact and support for Sales Reps and Merchandisers
Training all new Sales Reps and Merchandisers
Troubleshooting any problems regarding vendor products and promotions.
Plans all Sales Meetings and Ride a long's.
Key Account Manager/West Coast, 08/2007 to 01/2016Garden of Life Whole Foods － West Palm Beach, FL
Managed all Regional Sales activities for the West Coast Regions of Whole Foods Markets.
Created and developed Regional Sales and Promotional Planning, New item launch and roll out plan, Coordinate Pop up events and demo support.
Communicate market visits with Sales Team, shelf placement, category review audits, and hip pocket deals.
Initiate and maintain successful long-term relationships with Regional Buyers of Whole Foods Market.
Partner with National Account Manager to develop and create yearly Business plan, National Promotional Calendar, Promotional plans based on market trends.
Brand Manager, 07/2006 to 07/2007Natural Specialty Sales － Pleasanton, Ca
Managed all In-store execution of Promotions, distribution and pricing of products and great shelf placement.
Managed, coordinated and executed all merchandising for promotions at store level, store sets, including promotional events.
Partnered with retailers to create joint promotional opportunities.
Work closely with distributors to increase sales and product selection.
Strengthen relationships with Vendors.
Whole Body Team Leader, 04/2000 to 06/2006Whole Foods Market － San Ramon, Ca
Managed Whole Body Department which included Body Care, Sports Nutrition, Vitamins and Lifestyle products.
Managed inventory and pricing to meet and exceed targeted gross margin.
Interview, hire and train recruits, monitor performance and conduct and document reviews.
Maintain creative store layout and product merchandising in support of Regional vision.
Served as a public speaker on behalf of Whole Foods Markets, lecturing to civic groups and school children, building the brand while imparting knowledge of nutrition and wellness.
Utilized my entrepreneurial skills to develop, manufacture and merchandise a highly successful nutritional/educational tool for Whole Foods Markets customers.
Institute for Integrative Nutrition － New York, NY