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Regional Marketing Specialist Resume Example

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REGIONAL MARKETING SPECIALIST
Professional Summary

Client-focused marketer with 12+ years of providing excellent customer service. Highly ambitious diverse team player with background in sales, marketing and advertising. Expertise in relationship building-skills,  strong leadership and client needs assessments.

Affiliations
Member of Young Leadership Council of New Orleans Certified Richardson Sales Program
Skills

Interpersonal Skills 

Relationship Building 

Territory Management 

Problem Solving 

Planning & Coordinating 

New Account Development 

Project Management 

Sales Training 

Excellent Sales Skills 

Team Builder

Fast learner

Highly dependable

Excellent attention to detail

Strong verbal communication 

Conflict resolution

Self-motivated
Extremely organized
Powerful negotiator

Work History
April 2015-September 2017Regional Marketing Specialist |
  • Apart of the South Pod team assigned to increase market revenue for up to four of the Southern POD properties.
  • Increase the success rate of marketing communication deploying on time.
  • Increase the attendance for VIP weekend event with email communication to stimulate player interest.
  • Demonstrated an unwavering commitment to internal customer service.
  • Evaluated target markets and proposed marketing strategies · Coordinated marketing plan with on-site marketing teams.
  • Maintain monthly marketing calendar · Managed all phases of projects; direct mail, monitored production teams; recruited and guided vendors; oversaw setup and execution · Coordinate with marketing analysis to develop revenue builds.
  • Assist POD leadership with marketing communication for National promotions and cross-market audience.
  • Develop and maintain internal and external vendor relationships essential to successfully completing projects.
  • Lead weekly calls with on-site marketing team and all stakeholder departments.
  • Maintain New Orleans (NOR) Out of Home media grid and submitted and developed creative.
  • Created purchase orders · Solicited vendor bids · Acted as liaison with vendor and product to ensure all action items were discussed and reviewed prior to event execution · Sought vendor approval on all marketing creative utilizing product images and naming and/or likeness.
July 2013-April 2015Marketing SupervisorHarrah's New Orleans Casino and Hotel |
  • Lead Promotions team to top ranking amongst the company for 3 out of 4 quarters in all three areas cleanliness, wait time and customer experience.
  • Recognized for superior performance as supervisor and received 4.6 on the SFS survey.
  • Generate event concepts Successfully developed on-the-spot contingency plans during weather conditions Coordinated with external vendors prop development Advised vendors on setup options and types of materials needed to achieve desired results Calculated potential cost in completing an event Generate internal communication to ensure seamless execution off property Collaborated with Advertising, Direct Mail, Planning and Analysis, Casino Marketing, Hotel, Gaming, Seamlessly orchestrated events, with budgets of up to $1 million, for up to 1000 attendees Maintained relationships with outside vendors that enable the planning of unique Special Events and Promotions Designed, developed and implemented marketing and sales campaigns, fundraisers, employee incentive programs, guest incentive programs and contests Work with AV and other internal/external departments to successfully execute events Negotiate contracts and terms Arranged reception of goods with Main Warehouse Arranged product breakdown and setup for event execution Arranged for product returns shipments.
June 2005-May 2009Harrah's New Orleans Casino and Hotel |
  • Events and Promotions & Sponsorship Coordinator Initiated creative concepts for casino Special Events Assist with the production and execution of Total Escape "Pop Up" Promotional Concert and more Collaborated with Advertising, Direct Mail, Planning and Analysis, Casino Marketing, Hotel, Gaming, Developed strategy and planned of highly appealing profitable events for our targeted customers Assisted with securing donations for on-site events with internal and external vendors Negotiated contracts and terms Coordinated successful and seamless Retail, AEP, VIP and VVIP Events Maintained relationships with outside vendors that enable the planning of unique Special Events and Promotions.
January 2009-July 2013Senior Executive Casino HostHarrah's New Orleans Casino and Hotel |
  • Recognized as one of the top 3 sales Senior Executive Host in 2009, 2010, 2011, 2012 & 2013.
  • Increased territory sales from less than $450,000 to $2 million within two and half years.
  • Ranked the highest in Customer Service based on customer survey feedback at 95% in "A" scores with host experience.
  • Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.
  • Assisted in Mentor Program and cross training for members of Total Rewards and VIP Host Creatively recovered and captured customer loyalty through consistent customer engagement Actively participated in outbound phone marketing and cross-market trips Supported and cultivated new ideas and methods to drive results Research and develop sales opportunities and markets Developed key relationships with internal departments Developed 75% account relationships with both new and existing players Completed 600+ dials monthly with 70% conversion rate in number of bookings vs.
  • dials Increased database by 40% and exceeded monthly gross/total sales by 16% Orchestrated special mini events for loyal customers with an average of 65% ROI Managed over 1400+ local, regional and national accounts.
Education
December 2013Bachelor of Science: Business AdministrationUniversity of America Intercontinental, Orleans, LABusiness Administration
Skills
Advertising, budgets, Interpersonal Skills, contracts, Negotiate contracts, conversion, Customer Service, database, Direct Mail, email, Special Events, leadership, Team Builder, marketing analysis, marketing plan, marketing strategies, marketing, market, marketing communication, marketing and sales, materials, Mentor, Problem Solving, Project Management, reception, Relationship Building, Research, Retail, Sales Skills, sales, Sales Training, strategy, supervisor, phone, Territory Management, unique
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Resume Overview

Companies Worked For:

  • Harrah's New Orleans Casino and Hotel

School Attended

  • University of America Intercontinental

Job Titles Held:

  • Regional Marketing Specialist
  • Marketing Supervisor
  • Senior Executive Casino Host

Degrees

  • Bachelor of Science : Business Administration

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