Regional Lead, Client Partnerships North America Resume Example
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REGIONAL LEAD, CLIENT PARTNERSHIPS NORTH AMERICA
Professional Summary
Publishing Strategy, Business Development and User Acquisition versed in seven years within mobile advertising industry in building strategic partnerships through persuasion, negotiation and personal presence. Tech-savvy, confident and poised and competent team builder and natural leader who thrives in fast-paced corporate environments. Proven success in leadership, operational excellence and organizational development with keen understanding of elements of mobile advertiser business. Recognized for inspiring management team members to excel and encouraging creative work environments.
Skills
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Work History
Regional Lead, Client Partnerships North America, 01/2020 to Current
Xpo Logistics – Miami , FL
Xpo Logistics – Miami , FL
Responsibilities: Heading up the North America commercial teams based in Los Angeles & San Francisco. Rolling out commercial strategy. Working with product & tech teams to conceptualize, test and roll out new product features. Management of T1 advertiser base in North America. Account managers supporting global publishing of diverse portfolio of F500 gaming/non-gaming mobile publishers.
- Managed budget forecasting, goal setting & performance reporting for $2M+ on adverting accounts and $10M on publisher accounts
- Contributes to sales effectiveness by identifying short-term and long-range issues and recommending courses of action
- Provided bookings forecast inputs for all product opportunities within assigned accounts
- Identified sales opportunities by assessing environment and devising and implementing winning strategy
- Developed and implemented pursuit plans for all opportunities with assigned key accounts
- Provided technical troubleshooting and problem solving for clients with installed equipment/system issues
- Recommended changes, improvements or deletions in products
- Supported market research activities, including metrics and requirements development and risk management
- Analyzed marketing data, including market trends, competitor performance and product strengths
- Prepared cost estimates by studying client performance and consulting with project managers
- Liaised with Product Management team to organize and perform quality standard training for new and existing staff
- Evaluated quality problems and performed problem solving solution meetings to identify and resolve issues
- Increased client satisfaction andrepeat business through relentless pursuit of resolutions to problems arising from product, protecting company reputation and loyal client base
- Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately
- Worked with Product and Engineering team to resolve problems, improve operations and provide exceptional customer service, globally
- Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
- Improved quality processes for increased efficiency and effectiveness
- Led Monetization and User Acquisition (UA) team in delivery analysis project requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables
- Conducted training and change management processes to improve operations
- Adhered to established policies, procedures for Supply and Demand departments
- Determined and recommended methods to address improvement opportunities
- Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes
- Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards
- Coordinated with Product and Engineering teams in developing project plans for prioritized initiatives
- Developed and executed plans to monitor standard process adherence
- Developed, updated and maintained database of existing and potential customers in portal, MetaMarkets and Kibana
- Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements
- Instituted organization charts, how-to, CRM to contribute to long-term plans for organization business processes
- Submitted monthly reports, including booking forecasts, monthly highlights and CRM entries
- Gained client acceptance by demonstrating cost reductions (advertising credits) and operations improvements
- Prepared cost estimates by studying client documents and consulting with project managers
- Establishing strategic publisher and user acquisition partnerships in contract negotiations and identifying solution of revenue growth
- Align supply & demand; while educating, communicating, & representing for publishing across the organization
- Account management & client relations to top 100 mobile publishers and advertisers (UA) across gaming & non-gaming space
- Devised optimal monetization and advertising strategies to reach target revenue for clients & for AdColony by using Tableau, MetaMarkets & Kibana
- Establishing effective working relationships delivering on goals & driving company mission
- Generated new accounts by implementing effective networking & content marketing strategies
Director, Publisher Monetization and Strategy NA, 10/2016 to 12/2019
AdColony Inc – City , STATE
AdColony Inc – City , STATE
Responsibilities: team consisting of account managers supporting global publishing of diverse portfolio of F500 gaming/non-gaming mobile publishers.
- Establishing strategic publisher partnerships in contract negotiations & identify advertising solution of revenue growth
- Align supply & demand; while educating, communicating, & representing for publishing across organization
- Account management & client relations to top 50 mobile publishers across gaming & non-gaming space
- Devised optimal monetization strategies to reach target revenue for clients & for AdColony by using Tableau & MetaMarkets
- Establishing effective working relationships delivering on goals & driving company mission
- Generated new accounts by implementing effective networking & content marketing strategies
- Managed budget forecasting, goal setting & performance reporting for $4M+ accounts
- Increased total of $2M in revenue for within 8 month period. Continue to have largest impact of enabled revenue for AdColony
- Identified strategic partnerships & gathered market information to gain competitive advantage for clients and AdColony
- Delivered performance updates, quarterly business reviews & planning meetings to help reach clients and AdColony goals and objectives
- Coordinated & managed major proposal processes from initiation to implementation
- Contacted new & existing mobile direct publishers and SSPs to discuss how specific products could meet their needs
- Developed new mobile partnerships base consisting of eight accounts in first four months
- Cold & warm called new potential mobile publishers by using Sensor Tower data
- Collaborated with account executives to penetrate new accounts, identify potential customers & coordinate product demonstrations
- Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning
- Delegated assignments based on site plans, project needs and knowledge of individual team members
- Collaborated with management, technical crew members and fellow supervisors to organize efficient site operations and achieve demanding schedule targets
- Created organization's mission and vision statements for use by all employees
- Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget
Manager, Business Development, 04/2013 to 10/2016
RhythmOne – City , STATE
RhythmOne – City , STATE
- Business and Publisher Development, Cold calling, resulting in 15 new and over 200 existing accounts per day
- Developed new client based, consisting of 18 accounts
- Exceeded goal of targeting client goals by 25%
- Generated new accounts by implementing effective networking and content marketing strategies
- Improved client acquisition rates through targeted discussions on market segmentation and pricing strategies
- Managed budgeting forecasting, goal settings and performance reporting for all accounts
- Identified strategic partnerships and gathered market information to gain competitive advantages for clients and company
- Delivered performance updates to clients through data driven platforms
- Identified and targeted long-term business partner prospects and closed multiple deals within 3 years in mobile advertising industry
- Optimized current revenue streams by networking for additional business with established clients
- Added value to marketing material by introducing creative advertising concepts
- Generated new sales opportunities through direct and telephone
- Coordinated and managed major internal processes from initiation to implementation
Director, Campaign Management, 08/2011 to 04/2013
Company Name – City, State
Company Name – City, State
- Edited and revised all marketing content to guarantee highest quality of writing
- Wrote newsletter marketing copy and presentation materials for campaigns
- Wrote and edited company and campaign social media, outreach emails, newsletters and web content
- Wrote weekly press releases and media advisory
- Tracked negative communication about organization and campaigns on websites and social media and developed strategies for addressing it
- Devised optimal communications strategies to reach target audiences
- Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications
- Wrote and published human resources documents and employee guidelines for Social Media division
- Developed and implemented communication strategies
Education
Bachelor of Arts: Strategic Communications and European History, 2010
University of Denver - City
University of Denver - City
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School Attended
- University of Denver
Job Titles Held:
- Regional Lead, Client Partnerships North America
- Director, Publisher Monetization and Strategy NA
- Manager, Business Development
- Director, Campaign Management
Degrees
- Bachelor of Arts : Strategic Communications and European History , 2010
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