Regional Lead, Client Partnerships North America Resume Example Adcolony

REGIONAL LEAD, CLIENT PARTNERSHIPS NORTH AMERICA

Professional Summary

Publishing Strategy, Business Development and User Acquisition versed in seven years within mobile advertising industry in building strategic partnerships through persuasion, negotiation and personal presence. Tech-savvy, confident and poised and competent team builder and natural leader who thrives in fast-paced corporate environments. Proven success in leadership, operational excellence and organizational development with keen understanding of elements of mobile advertiser business. Recognized for inspiring management team members to excel and encouraging creative work environments.

Skills

Sales Software: Salesforce.com, ComScore; Microsoft: Word, Excel, PowerPoint, Outlook; MetaMarkets; Tableau; PipeDrive; Sensor Tower; Keynote; account; Kibana; Charles Logs
Management, advertising, artist relations, budgeting, business development, brand relations, campaign management, contracts, client relations, management, marketing, multi-media, contract negotiations, corporate communications, proposals, event planning

Mobile advertising, media relations, organizing, public relations, press releases, publisher development, non-profit, project management, proposals, strategic planning, programmatic, forecasting revenue, data collection and analysis
Client relationships management

Work History

Regional Lead, Client Partnerships North America, 01/2020 to Current
AdColony – Los Angeles, CA

Responsibilities: Heading up the North America commercial teams based in Los Angeles & San Francisco. Rolling out commercial strategy. Working with product & tech teams to conceptualize, test and roll out new product features. Management of T1 advertiser base in North America. Account managers supporting global publishing of diverse portfolio of F500 gaming/non-gaming mobile publishers.

Managed budget forecasting, goal setting & performance reporting for $2M+ on adverting accounts and $10M on publisher accounts
Contributes to sales effectiveness by identifying short-term and long-range issues and recommending courses of action
Provided bookings forecast inputs for all product opportunities within assigned accounts
Identified sales opportunities by assessing environment and devising and implementing winning strategy
Developed and implemented pursuit plans for all opportunities with assigned key accounts
Provided technical troubleshooting and problem solving for clients with installed equipment/system issues
Recommended changes, improvements or deletions in products
Supported market research activities, including metrics and requirements development and risk management
Analyzed marketing data, including market trends, competitor performance and product strengths
Prepared cost estimates by studying client performance and consulting with project managers
Liaised with Product Management team to organize and perform quality standard training for new and existing staff
Evaluated quality problems and performed problem solving solution meetings to identify and resolve issues
Increased client satisfaction and repeat business through relentless pursuit of resolutions to problems arising from product, protecting company reputation and loyal client base
Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately
Worked with Product and Engineering team to resolve problems, improve operations and provide exceptional customer service, globally
Resolved conflicts and negotiated agreements between parties in order to reach win-win solutions to disagreements and clarify misunderstandings
Improved quality processes for increased efficiency and effectiveness
Led Monetization and User Acquisition (UA) team in delivery analysis project requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables
Conducted training and change management processes to improve operations
Adhered to established policies, procedures for Supply and Demand departments
Determined and recommended methods to address improvement opportunities
Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes
Collaborated with team to define business requirements for organizational processes, achieve productivity standards and adhere to accuracy standards
Coordinated with Product and Engineering teams in developing project plans for prioritized initiatives
Developed and executed plans to monitor standard process adherence
Developed, updated and maintained database of existing and potential customers in portal, MetaMarkets and Kibana
Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements
Instituted organization charts, how-to, CRM to contribute to long-term plans for organization business processes
Submitted monthly reports, including booking forecasts, monthly highlights and CRM entries
Gained client acceptance by demonstrating cost reductions (advertising credits) and operations improvements
Prepared cost estimates by studying client documents and consulting with project managers
Establishing strategic publisher and user acquisition partnerships in contract negotiations and identifying solution of revenue growth
Align supply & demand; while educating, communicating, & representing for publishing across the organization
Account management & client relations to top 100 mobile publishers and advertisers (UA) across gaming & non-gaming space
Devised optimal monetization and advertising strategies to reach target revenue for clients & for AdColony by using Tableau, MetaMarkets & Kibana
Establishing effective working relationships delivering on goals & driving company mission
Generated new accounts by implementing effective networking & content marketing strategies

Director, Publisher Monetization and Strategy NA, 10/2016 to 12/2019
AdColony Inc – Los Angeles, CA

Responsibilities: team consisting of account managers supporting global publishing of diverse portfolio of F500 gaming/non-gaming mobile publishers.

Establishing strategic publisher partnerships in contract negotiations & identify advertising solution of revenue growth
Align supply & demand; while educating, communicating, & representing for publishing across organization
Account management & client relations to top 50 mobile publishers across gaming & non-gaming space
Devised optimal monetization strategies to reach target revenue for clients & for AdColony by using Tableau & MetaMarkets
Establishing effective working relationships delivering on goals & driving company mission
Generated new accounts by implementing effective networking & content marketing strategies
Managed budget forecasting, goal setting & performance reporting for $4M+ accounts
Increased total of $2M in revenue for within 8 month period. Continue to have largest impact of enabled revenue for AdColony
Identified strategic partnerships & gathered market information to gain competitive advantage for clients and AdColony
Delivered performance updates, quarterly business reviews & planning meetings to help reach clients and AdColony goals and objectives
Coordinated & managed major proposal processes from initiation to implementation
Contacted new & existing mobile direct publishers and SSPs to discuss how specific products could meet their needs
Developed new mobile partnerships base consisting of eight accounts in first four months
Cold & warm called new potential mobile publishers by using Sensor Tower data
Collaborated with account executives to penetrate new accounts, identify potential customers & coordinate product demonstrations
Focused teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning
Delegated assignments based on site plans, project needs and knowledge of individual team members
Collaborated with management, technical crew members and fellow supervisors to organize efficient site operations and achieve demanding schedule targets
Created organization's mission and vision statements for use by all employees
Created annual budget and developed comprehensive plan to accomplish company objectives while staying within budget

Manager, Business Development, 04/2013 to 10/2016
RhythmOne – Los Angeles, CA

Business and Publisher Development, Cold calling, resulting in 15 new and over 200 existing accounts per day
Developed new client based, consisting of 18 accounts
Exceeded goal of targeting client goals by 25%
Generated new accounts by implementing effective networking and content marketing strategies
Improved client acquisition rates through targeted discussions on market segmentation and pricing strategies
Managed budgeting forecasting, goal settings and performance reporting for all accounts
Identified strategic partnerships and gathered market information to gain competitive advantages for clients and company
Delivered performance updates to clients through data driven platforms
Identified and targeted long-term business partner prospects and closed multiple deals within 3 years in mobile advertising industry
Optimized current revenue streams by networking for additional business with established clients
Added value to marketing material by introducing creative advertising concepts
Generated new sales opportunities through direct and telephone
Coordinated and managed major internal processes from initiation to implementation

Director, Campaign Management, 08/2011 to 04/2013
Talenthouse, Inc – West Hollywood, CA

Edited and revised all marketing content to guarantee highest quality of writing
Wrote newsletter marketing copy and presentation materials for campaigns
Wrote and edited company and campaign social media, outreach emails, newsletters and web content
Wrote weekly press releases and media advisory
Tracked negative communication about organization and campaigns on websites and social media and developed strategies for addressing it
Devised optimal communications strategies to reach target audiences
Edited and distributed press releases and pitches to local and national media outlets, securing positive coverage in multiple publications
Wrote and published human resources documents and employee guidelines for Social Media division
Developed and implemented communication strategies

Education

Bachelor of Arts: Strategic Communications and European History, 2010
University of Denver - Denver, CO

Resume Overview

Companies Worked For:

AdColony
AdColony Inc
RhythmOne
Talenthouse, Inc

School Attended

University of Denver

Job Titles Held:

Regional Lead, Client Partnerships North America
Director, Publisher Monetization and Strategy NA
Manager, Business Development
Director, Campaign Management

Degrees

Bachelor of Arts : Strategic Communications and European History , 2010

Regional Lead, Client Partnerships North America Resume Example

Resume Score: 80%

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