Marketing research professional with expertise in all qualitative research methods including focus groups, IDI's, ethnographic Interviews, ideation sessions, telephone interviews, online panels and website explorations.
Brand Positioning: brand equity, brand image, corporate identity
Advertising Evaluation: concept development, advertising testing, communication check, promotion development
Consumer Behavior: consumer attitudes, customer satisfaction, lifestyle trends, cultural differences
Worked extensively on major drug store brand with resulting learning that lead to facilitating major programs to help customers achieve wellness
Played major role in coordinating and conducting research to help inform on the lifestyles and purchasing habits of Millennials in major cities worldwide
Worked with one of the biggest non-profits to help substantially increase annual giving by identifying successful ways to reach potential donors
Work with a range of consumer targets and employee groups including young children, teens, college students, heads of households, retirees, professionals and B2B decision makers, physicians and patients with sensitive medical issues
Clients represent a diverse range of industries including health care, pharmaceuticals, publishing, entertainment, eduction, sports, food & beverage, technology & telecommunications, banking, insurance, social media and non-profit
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