• Wrote strategic plan for building an electronic division within Kern Direct.
• Planned, priced, strategized, executed, and analyzed all e-marketing campaigns within the agency.
• Researched new technologies / platforms for e-marketing and permission marketing.
• Ran internal promotions and Internet events for Kern Direct Marketing.
• Managed four million-dollar accounts and oversaw their print and direct marketing campaigns.
• Wrote advertising, direct mail and electronic copy for client campaigns.
• Worked with creative teams to execute client campaigns.
• Up-sell and cross-sell clients on new e-marketing campaigns and met individual sales goals.
• Attended events on e-mail marketing to stay on cutting-edge.
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