Having experience in many industries: fashion, technology, and nonprofit, the one piece that glues them all together is my passion for copy and editing. I believe that content is always an opportunity to engage consumers, and that's why it's critical to know your audience. That's why I enjoy using analytics to see which strategies are working with my copy, and how I can improve my approach to better reach them.
Blog Engagement: Increased average no. of blog posts from one per month to three per week in two months. This ultimately led to a __% increase in social engagement and __% in increased subscribers.
Social Media Engagement: Increased the Junior League's social media presence by __% in six months.
Edited the company's internal weekly and bimonthly newsletters
Oversaw the company's employee of the month program
Florida Public Relations Association: VP of Finance
Pensacola Young Professionals: Quality of Life Chair
Junior League of Pensacola: Communications Chair
Florida State University Alumni Association
Sigma Delta Tau Alumnae
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