Talented PR professional with 11 years' expertise developing and executing all aspects of public outreach campaigns to increase media exposure and support strategic marketing initiatives. Proven creative talent with demonstrated strength in media production, messaging, communications and dissemination techniques and methods. Deep understanding of media relations; accomplished track record of securing live television and on-site press coverage.
Highlights
Publicity and communications
Vendor and client relations
Media relations
Integrated campaigns
Project oversight
Advertising
Writing and editing
Strategic messaging
Special event coordination
Email marketing
Crisis communication
Journalistic interviews
Experience
Public Relations Director, 01/2016 to CurrentBaton Rouge Community College － Baton Rouge, LA
Assistant Director of Public Relations, 01/2010 to 01/2016Baton Rouge Community College － Baton Rouge, Louisiana
Directed the college's media relations activities, including
the production and dissemination of press releases, media advisories, and
public service announcements.
Enhanced relationships with media to realize increased cooperation and better press coverage.
Managed editorial content, design, and distribution of the college's official e-newsletters.
Conducted media training for college spokesperson and other college personnel as needed.
Leveraged technical resources to design and create
e-marketing campaign deliverables for the BRCC Foundation.
Transformed internal and external communication by implementing e-marketing strategies.
Wrote and edited articles, web content, advertising copy,
and publications for internal and external audiences.
Developed and managed the Institutional Advancement budget up to $350,000 for 2 consecutive years.
Spearheaded the college's commencement exercises for more than 5 years.
Coordinated a variety of press conferences including articulation agreements, groundbreaking ceremonies, ribbon cuttings, and special announcements.
Created 15 public relations campaigns annually garnering
approximately $250k in earned media.
Researched, negotiated, implemented, and tracked advertising and public relations activities.
Spearheaded and executed PR campaigns for campus events and activities, and greatly increased participation.
Protected the BRCC branded image by effectively managing all internal and external communications materials; revised the outdated graphics standards manual, and directed staff on proper use.
Media Specialist, 02/2006 to 01/2010Baton Rouge Community College － BatonRouge, LA
Developed
news releases, media kits and collateral material.
Built effective relationships with the media, including writing press releases and making phone calls to generate publicity.
Oversaw content production such as advertisements, social media, and online PR.
Edited and distributed press releases and pitches to local and national media outlets securing positive coverage.
Developed talking points for press conferences and other events.
Created content for the college's annual report.
Wrote articles for the web.
Gathered, edited, and wrote articles for the college printed newspaper "Good News, and wrote web articles.
Secured earned media placement in local publications such as The Advocate, The Business Report, and the Healthcare Journal.
Worked in collaboration with ad agency to implement annual marketing campaigns.
Coordinated campus-wide photo shoots.
Served as photographer for all campus events.
Assisted in preparing the departmental budget. Initiated bid process for projects, prepared requisitions, and ensured vendor payment.
Coordinator for Institutional Advancement , 11/2004 to 02/2006Baton Rouge Community College － Baton Rouge, LA
Worked as the coordinator for 3 individual departments: public relations, institutional advancement, and external resources.
Created, distributed, and analyzed student media survey to determine best use of advertising expenditures.
Assisted with arranging special events on campus.
Conducted focus groups with students, faculty, and staff to access effectiveness of the public relations team.
