Talented PR professional with 11 years' expertise developing and executing all aspects of public outreach campaigns to increase media exposure and support strategic marketing initiatives. Proven creative talent with demonstrated strength in media production, messaging, communications and dissemination techniques and methods. Deep understanding of media relations; accomplished track record of securing live television and on-site press coverage.
Publicity and communications
Vendor and client relations
Writing and editing
Special event coordination
Public Relations Director, 01/2016 to CurrentBaton Rouge Community College － Baton Rouge, LA
Assistant Director of Public Relations, 01/2010 to 01/2016Baton Rouge Community College － Baton Rouge, Louisiana
Directed the college's media relations activities, including
the production and dissemination of press releases, media advisories, and
public service announcements.
Enhanced relationships with media to realize increased cooperation and better press coverage.
Managed editorial content, design, and distribution of the college's official e-newsletters.
Conducted media training for college spokesperson and other college personnel as needed.
Leveraged technical resources to design and create
e-marketing campaign deliverables for the BRCC Foundation.
Transformed internal and external communication by implementing e-marketing strategies.
Wrote and edited articles, web content, advertising copy,
and publications for internal and external audiences.