Public Relations Director Resume Example
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PUBLIC RELATIONS DIRECTOR
Summary
Talented PR professional with 11 years' expertise developing and executing all aspects of public outreach campaigns to increase media exposure and support strategic marketing initiatives. Proven creative talent with demonstrated strength in media production, messaging, communications and dissemination techniques and methods. Deep understanding of media relations; accomplished track record of securing live television and on-site press coverage.
Highlights
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Experience
Public Relations Director, 01/2016 to CurrentCutline － San Francisco , CA
Assistant Director of Public Relations, 01/2010 to 01/2016Clearesult, Inc. － Suwanee , GA
- Directed the college's media relations activities, including the production and dissemination of press releases, media advisories, and public service announcements.
- Enhanced relationships with media to realize increased cooperation and better press coverage.
- Managed editorial content, design, and distribution of the college's official e-newsletters.
- Conducted media training for college spokesperson and other college personnel as needed.
- Leveraged technical resources to design and create e-marketing campaign deliverables for the BRCC Foundation.
- Transformed internal and external communication by implementing e-marketing strategies.
- Wrote and edited articles, web content, advertising copy, and publications for internal and external audiences.
- Proactively sought favorable press coverage opportunities.
- Developed and managed the Institutional Advancement budget up to $350,000 for 2 consecutive years.
- Spearheaded the college's commencement exercises for more than 5 years.
- Coordinated a variety of press conferences including articulation agreements, groundbreaking ceremonies, ribbon cuttings, and special announcements.
- Created 15 public relations campaigns annually garnering approximately $250k in earned media.
- Researched, negotiated, implemented, and tracked advertising and public relations activities.
- Spearheaded and executed PR campaigns for campus events and activities, and greatly increased participation.
- Protected the BRCC branded image by effectively managing all internal and external communications materials; revised the outdated graphics standards manual, and directed staff on proper use.
Media Specialist, 02/2006 to 01/2010Motion Recruitment － Morrisville , NC
- Developed news releases, media kits and collateral material.
- Built effective relationships with the media, including writing press releases and making phone calls to generate publicity.
- Oversaw content production such as advertisements, social media, and online PR.
- Edited and distributed press releases and pitches to local and national media outlets securing positive coverage.
- Developed talking points for press conferences and other events.
- Created content for the college's annual report.
- Wrote articles for the web.
- Gathered, edited, and wrote articles for the college printed newspaper "Good News, and wrote web articles.
- Securedearned media placement in local publications such as The Advocate, The Business Report, and the Healthcare Journal.
- Worked in collaboration with ad agency to implement annual marketing campaigns.
- Coordinated campus-wide photo shoots.
- Served as photographer for all campus events.
- Assisted in preparing the departmental budget. Initiated bid process for projects, prepared requisitions, and ensured vendor payment.
Coordinator for Institutional Advancement , 11/2004 to 02/2006Baton Rouge Community College － City , STATE
- Worked as the coordinator for 3 individual departments: public relations, institutional advancement, and external resources.
- Created, distributed, and analyzed student media survey to determine best use of advertising expenditures.
- Assisted with arranging special events on campus.
- Conducted focus groups with students, faculty, and staff to access effectiveness of the public relations team.
- Coordinated Foundation board meetings (data compilation, agenda preparation, parking arrangements, invitations/catering, etc).
- Wrote and edited press releases and public service announcements to promote campus events.
- Served on various campus committees (annual fundraising event, commencement, student recognition, etc.).
- Wrote and edited stories for the Daily E-News, an electronic newsletter distributed to faculty and staff daily.
- Served as backup-photographer for various campus events.
Marketing Analyst, 09/2003 to 11/2004Medical Management Options － City , STATE
- Developed and managed company's first formal employee communications system to distribute company news and critical information.
- Wrote newsletter marketing copy and presentation materials for special projects.
- Edited and distributed press releases and pitches to local and national media outlets.
- Created tracking system for marketing; analyzed collected information and delivered a monthly presentation regarding the results.
- Represented the company and at various community events.
- Designed all printed material (brochures, pamphlets, newsletters, etc.). Assisted with the design of the company website, logo, and tagline.
- Maintained and updated company's mailing list.
- Designed media surveys for internal and external audiences.
- Assisted with the coordination of all company functions and events (luncheons, seminars, annual fundraiser, etc.)
Producer/Associate Producer, 10/2000 to 02/2004WAFB Channel 9 News － City , STATE
- Booked and scheduled hundreds of guests including legislatures, business and industry CEO's, non-profit organizations, etc.
- Managed a production staff of 6.
- Wrote and edited show content, approved all copy, and handled breaking news stories.
- Rapidly promoted from weekend associate producer to weekend producer.
- Determined newsworthy items and coverage.
- Assigned tasks to morning reporters.
Education
Master of Arts:Mass Communication ,May 2003Southern University － City, StatePublic Relations
Bachelor of Arts:Mass Communication,December 2001Southern University － City, StateBroadcast Journalism
Professional Affiliations
- Public Relations Society of America- 2009 to present
- Public Relations Association of Louisiana- 2009 to present
- National Council for Marketing and Public Relations- 2006 to present
- National Association of Black Journalists- 2014 to present
Awards
Outstanding Professional Staff Award, 2016
Outstanding Staff Achievement Award, 2013
Skills
Microsoft Office Suite: Word, Excel, Publisher, PowerPoint
Constant Contact: Email marketing tool
OU Campus: Web content management
Meltwater News: Media tracking and distribution
TVEyes: Broadcast monitoring
Community Service
Capital Area ReEntry Coalition: Email Marketing, Press Releases, Media Relations, 2015
Media 101 Workshop for non-profits: Served as a panelist, April 2016
Community Grant Writing Workshop: Conducted media workshop, 2016
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Resume Overview
School Attended
- Southern University
Job Titles Held:
- Public Relations Director
- Assistant Director of Public Relations
- Media Specialist
- Coordinator for Institutional Advancement
- Marketing Analyst
- Producer/Associate Producer
Degrees
- Master of Arts : Mass Communication , May 2003
Bachelor of Arts : Mass Communication , December 2001
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