Product ManagerJan 2010 to Current Philips healthcare － Andover, MA
Product Manager, Point of Care UltrasoundOct 2012 to Current Point-of-Care
Led a portfolio of 4 products in a 450M EUR market and increase the share of Philips by 4% in 2 years.
Global team leader for new product introductions: A cross-functional initiative with 10+ members from upstream marketing, service, pricing, finance, clinical specialists, order management, supply chain, manufacturing, marketing communications, and regional marketing and sales support.
Results to-date: 50% annual sales increase for the product year over year.
Experience creating the content and strategy for various Marketing communications materials such as iPad applications, online product training materials, promotional videos, brochures, etc.
and working with vendors on major promotional projects.
Led the business case development for a joint venture with a needle company to launch a tissue sensing product developed to enhance clinical accuracy for Regional Anesthesia.
The project involved clinical evaluations, pricing, channel strategy, go-to-market planning.
Represented Philips as a Campus Champion t.
Marketing ManagerSep 2011 to Sep 2012 Philips Healthcare － Andover, MA
Led competitive analysis of the product after market entry and drove re-pricing of a certain key features to increase the uptake of the feature from an average of 24% before to 38% after; also helping reduce price erosion on the system.
Developed detailed product positioning and key messaging to train the sales team win in the market place.
Implemented a special buy-back program catered to the needs of the Point of Care market to increase conversion of competitive install base.
Successfully managed the field inventory through the year (1 audit) and ensured 100% compliance leading to no inventory write-offs.
Elected by senior management to participate in the "High Potential Program" at Philips targeted to fast track selected employee's careers.
Marketing ManagerJun 2010 to Aug 2011
Managed the top-down Net Promoter Score (NPS) program for Ultrasound across all the regions of the world.
Key responsibilities included planning and execution of NPS workshop, extensive data analysis, goal setting, senior management reporting, co-ordination with NPS central team and work as a leas-son between the business unit and the key markets across the world.
Developed a common action plan for Customer Experience based on the strategy of the business unit, ensure buy in from the cross-functional stakeholders across various key markets involved and lead the timely execution and reporting of the plan.
Increased the share of leadership in Customer Experience for the Business unit by 12.5% across surveyed regions.
Selected by the corporate team to lead the customer driven innovation in the business unit as a Value Proposition House (VPH) Expert.
Key responsibilities include creating a VPH plan, project management, senior management reporting and co-ordination with the VPH corporate team and VPH expert's.
Marketing InternJul 2009
Recommended revised product structure strategy to maximize revenue and increase penetration via innovative versioning and market segmentation in the North American market.
Developed pricing and product positioning plan for a multi-modality premium software analysis package.
Designed survey of the sales representatives with response rate of 50%; captured competitive trends, product improvement needs and SWOT analysis.
Analyzed past sales and financial data to capture key trends and gaps.
Collaborated with marketing, sales, finance and service staff to formulate a viable cross functional strategy.
capgemini consulting india pvt ltd.
Jan 2004 to Jan 2008 Mumbai
IT client - Offshore Project with Capgemini UK, France and Poland Led a four-person team providing technical support to end users for an Oracle Applications Financial system; increased the On-Time-Above-Client-Expectation (OTACE) rating by 10%.
Designed and implemented problem management methodology based on 'Defect Prevention Activities' increasing the Process Compliance Index of the project by 23%.
Recommended by Business Unit managers to join project resource interview panel.
Construction Client (3rd largest construction company in Europe): Onsite Project Capgemini Germany Coordinated activities (scheduling, monitoring, senior management reporting, efficiency measurement) between the client and Capgemini Senior Consultants and managers working onsite in Germany and offshore in India.
Collaborated with local sales team to develop bid response for a $10 million project; scoped the project, prepared personnel workload costs and delivered resource allocation roadmap; prepared the budgeting pla.
MS-MBA, Marketing and StrategyMay 2010BOSTON UNIVERSITY GRADUATE SCHOOL OF MANAGEMENT － Boston Mumbai, MA, India