Recent graduate with bachelor's degree in marketing seeking role in product management. Demonstrated success in product development, business development, and marketing. Utilize strong interpersonal skills to effectively communicate with diverse individuals with varying backgrounds. Creative leader with solid organizational, public speaking, and networking skills. Core competencies include:
Data Analysis | Customer Research | Iterative Prototyping | User Testing | A/B Testing
Customer Interviews | Competitive Research | Social Media Campaigns
Worked on ExOut Campaign, a collaborative effort of community leaders and individuals fighting violent extremism in America through awareness.
Organized and conducted interviews with Syrian refugees, religious leaders, and community members to reveal effects.
Helped create surveys and questions to measure changes in attitudes of community members before and after being informed of about Islamophobia.
Contributed to Facebook reach of 300K+ with 144 impressions per dollar spent through social media, events, and education efforts.
Most recently received $150K grant from U.S.
Homeland Security for anti-terrorism initiative.
Was this the "It's Time: Challenge Extremism" project at EdVentures Partners or something different?).
Participated in Macy's Undergraduate Marketing Challenge, a campaign designed to increase online and store engagement for Macy's Wedding Registry.
Designed marketing support campaign around an interactive strategy and time management mobile game, Macy's Star Catcher, keeping target market of millennials in mind.
Where was this completed.
Is this an academic project?)
Any relevant volunteer work or professional memberships/affiliations to list?
Please put the following experience under the corresponding position/project:
Any experience with omni-channel marketing or print campaigns.
Have you produced reports regarding campaign results.
Evaluated KPIs and ROI effectiveness of campaigns.
Have you managed timelines or facilitated team meetings.
Any experience with marketing automation flows, landing pages, email ads, display ads, paid search advertising, and/or print catalogs and mailers?.
Product Management Intern06/2016 to 08/2016INTUITSan Diego, CA
Directed engineers, designers, content writers, and legal team by clearly communicating vision and accommodating feedback while catering to TurboTax customers.
Identified customer issues through data analysis, customer research, and customer insights; tracked customer behavior patterns using abandonment and click-through rates.
Developed innovative product solutions through iterative prototyping and user testing, including improving the "Help" function on Turbotax.com used by 35 million customers.
Strategized a sustainable roadmap for delivery in Agile environment.
Proposed solution (what was it?) for onboarding of TurboTax to increase customer confidence and reduce dissonance, assessing through A/B testing and interviews with TurboTax customers.
Solution was implemented into Care user experience with other ideas stored in projects database for future use.
Business Development & Marketing Intern05/2015 to 08/2015POMEGRANATE HEALTH SYSTEMSColumbus, OH
Revealed an organization's strength and limitations using data management and iteration of marketing efforts to make prioritized decisions.
Managed CRM system implementation in three months.
Created quantitative/qualitative database for further analysis to assist with marketing and business decisions.
Implemented transition plan for users, observing day-to-day work of multidisciplinary employees and using input to implement new system.
01/2016 to 05/2016EDVENTURES PARTNERSRochester, NY
Strategist, "It's Time: Challenge Extremism"
Helped create counter-narrative to violent extremism on social media reaching online audience of 2,770+ millennials.
Conducted and measured interactive research on attitude changes in high schools.
Won first place in U.S.
Department of State's worldwide competition.
Featured on PBS and CNN.
02/2015 to 04/2015SAUNDERS COLLEGE OF BUSINESSRochester, NY
Palm Reader Design Project, Innovation Center RIT
Designed Palm Reader, conducting requirements analysis to design product to help reduce strain among employees.
Collaborated with engineers and industrial designers to construct detailed business plan.
Resulted in opportunity to further develop Palm Reader for Wegmans.
Education and Training
Bachelor of Science: Marketing, Ad & Public Relations Digital Business2016ROCHESTER INSTITUTE OF TECHNOLOGYRochester, NYMarketing, Ad & Public Relations Digital Business
System Analysis and Design | Marketing Metrics and Research | Design Thinking | SEO
academic, Adobe Photoshop, Agile, business plan, com, competitive, content, CRM, CSS, data analysis, data management, database, delivery, Google Analytics, HTML, Adobe InDesign, Innovation, legal, Mac OS, marketing plan, market research, marketing, market, Matlab, Access, Excel, exchange, Mail, Microsoft Office, Outlook, PowerPoint, Publisher, Microsoft Windows, Word, pricing strategy, design product, prototyping, requirements analysis, Research, SPSS, SQL, Strategist, System Analysis and Design, Tableau, UML, Visio, vision