Product Lifecycle Manager Resume Example Motor Coach Industries

PRODUCT LIFECYCLE MANAGER

Professional Summary

Dynamic and creative business professional with a focus on business development through market research and competitive intelligence.

Work History

12/2016 to Current

Product Lifecycle ManagerMotor Coach Industries – Louisville, KY

Research new products and create business cases to present the engineering group when initiating new product development.

Work with the marketing team to create promotions to drive incremental sales.
Developed and implemented a new customer outreach program, which has led to over $100,000 in incremental sales this year.

Created an all makes, all models program, by researching competitors' products, determining annual forecasts, and setting competitive prices.
Travel with Regional Sales Managers to provide sales support.

09/2015 to 12/2016

Research AnalystMotor Coach Industries – Louisville, KY

Gathered competitive intelligence about products and customers for better informed bidding and new business opportunities.
Led discussions with Product Lifecycle Managers to bring in new products.
Monitored organization's performance against competitors.
Developed reporting tools to track monthly sales and customer spending patterns.
Identified new customers and made initial contact with decision makers.
Provide backup Pricing Analyst responsibilities.

03/2014 to 05/2015

Account ExecutiveWDRB-TV – Louisville, KY

Closed $40,000 in local direct business in 2015.
Increased shares and rates on agency business as much as 20% between quarters.
Analyzed and compared rating trends between stations in the market each quarter.

03/2012 to 03/2014

Sales AssociateT-Mobile – Louisville, KY

Education

12/2013

Bachelor of Science in Business Administration: Marketing
University of Louisville - Louisville, KY

Resume Overview

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