Senior Design Strategist with specialized experience merging business acumen with high-level design solutions and technological abilities; driving businesses forward through positive end-to-end user experience for clients in technology, retail, education, hospitality, healthcare, and finance. Works with company stakeholders and guides diverse design team to innovate organizations through the value of design thinking, and workplace optimization. Career history of contributing to expansive projects on international level with design budgets up to $4 million.
Principal Strategist10/2013 to CurrentMF DESIGN & INNOVATION STRATEGYNew York, NY
Directed commercial operations of architecture & design strategy firm, overseeing all aspects of domestic and international projects with design budgets of up to $4 million for companies across high-growth sectors.
Established profitable relationships with leading corporations, merging business development, change management, workplace innovation, design and technology strategies to support business goals.
Contributed to highly successful strategic initiative for Alibaba, designed immersive brand experiences to promote long-term brand engagement.
Devised modernized workplace strategy for multinational companies to capitalize on vital dynamics that drive organizational performance through the relationship between behavior, space, technology, finance, and real estate.
Worked directly with Teecom to innovate Norway's largest financial services group employing over 11,000 professionals worldwide, interfacing with senior executive to formulate business strategies and foster workplace innovation.
Secured $200,000 account with top-ranked law firm with operations across North America and Europe, providing high-level strategic consulting throughout redesign of facilities.
Conducted comprehensive research studies for New York City-based academic institution, working with architecture team to allocate $125,000 budget to design and implement new workspace design.
Successfully secured and negotiated $1.75 million project to design and construct new business school campus.
Established collaborative workplace strategy for leading financial institution, introducing new technologies to optimize user interactions and inform training processes which impacted 400+ regional employees.
Managed team of six architects, designers and media specialists, consistently producing memorable and impactful creative initiatives for international clients.
Designer03/2013 to 10/2013TONY CHI & ASSOCIATESNew York, NY
Developed innovative service design solutions for global hospitality brands including Ritz Carlton Mumbai, Rosewood Hotels London, and Wolfgang Puck Singapore, contributing to projects with design fees valued at up to $3.75 million.
Conducted user experience research to optimize client experience, gaining insight on demographics, site activity and interaction patterns, translating user requirements into design framework.
Established design guidelines aligned with global brands' distinctive design language and portfolio objective.
Presented design proposals with strong knowledge of market trends, leveraging client position and project success.
Managed project timeline with consultants, owners, and developers to ensure timely deliverables.
Designer & Researcher06/2011 to 10/2012GENSLER ARCHITECTSan Francisco, CA
Contributed to research, design, and project management of commercial projects on behalf of Industry-leading architecture, design and consulting firm serving 3,500 clients each year, generating over $1.2 billion in annual revenue.
Worked directly with major clients included Sony Ericsson, contributing to creation and launch of R&D lab spanning more than 45,000 square feet which impacted over 900 employees located in Ottawa, Canada.
Provided guidance to retail corporations throughout implementation of improved technology integration, introducing dynamic UX strategies to promote optimal agility in changing marketplace.
Drawing on multidisciplinary expertise spanning business strategy, digital solutions and design thinking, spearheaded firm-wide research on technology and digital retail UX, leading interviews with tech developers in Silicon Valley to strengthen brand interactions.
Produced renderings and contributed to space planning for clients including Sephora, American Express, PNC Bank, Thompson Reuters, and Church of Scientology.
Contributed to $20 million design project for nation's largest mixed-use green buildings, 23-floor skyscraper spanning 326,000 square feet, while reporting to design director and project manager.
Produced research video educating global workforce on tech implementation in retail design which led to unprecedented full-time offer as technology retail designer prior to completing Master's degree.
Designer09/2006 to 05/2009SZFM DESIGN STUDIOSan Francisco, CA
Contributed to retail and residential projects on behalf of urban design studio, collaborating with senior staff throughout all phases of modern retail buildings, municipal public space initiatives and sustainable building projects.
Interfaced directly with team of 12 architects to conceptualize and submit proposals for projects spanning more than 6,000 square feet including mixed-use building encompassing 150 residential units and 35 retail stores.
Developed and delivered design presentations for groups of developers targeting mixed-use retail centers.
Conducted extensive research on sustainable building material for LEED certification which led to firm successfully achieving platinum-level credential for SFO International airport project.
Implemented firm-wide archival system for 2,500 projects, improving internal ability to access past renderings and designs.
Mentored two interns.
Education and Training
Masters of Science: Interior DesignMay 2012PRATT INSTITUTENew York, NYInterior Design
Coursework in Exhibition Design, Building Construction, Architectural Mediums, User Experience Design and
Sustainable Design Practices.
Bachelors of Arts: Art History & ChineseJune 2006UNIVERSITY OF CALIFORNIA - LOS ANGELESLos Angeles, CAArt History & Chinese
Organizational Design UX Design Strategies Leadership Coaching
Workplace Optimization Process Implementation Experience Design
Innovation Strategy Project Management Creative Direction
Industry Research New Business Development Design Thinking
Fluently bilingual in English and Mandarin, Chinese. !2 of 2
business development, business strategy, business strategies, Industry Research, market trends, Organizational Design, space planning
INDUSTRY CREDENTIALS & AWARDS
Gensler Architects, Thought Leadership on Technology Research Award, 2011
IDEO - Storytelling for Influence
Certified Integrative Health & Life Coach (deep insight to human-centered psychology)
Masters of Science : Interior Design May 2012 Coursework in Exhibition Design, Building Construction, Architectural Mediums, User Experience Design and
Sustainable Design Practices. Bachelors of Arts : Art History & Chinese June 2006
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