Summary: Strategic, innovative, and marketing professional offering strong, persuasiveness, and the ability to quickly,
develop, and execute opportunities for product growth and improvement. Generally focused on exceeding revenue goals,
driving high-volume new user acquisition and growing subscription-based businesses. Versed in all aspects of marketing
campaigns from concept development to execution and launch.
Hired, trained and managed a team of 15 employees.
increased client's web traffic by 60% improving and optimizing web content.
Wrote, edited and published exclusively online pieces.
Developed and designed company website to reach global customers.
Multi-media marketing Strategic media placement
Graphic design Media relations
New customer acquisition MS Office Suite
CRM understanding Social Media
Management SEO Webmaster Tools
Google analytics Knowledge of market trends
Direct marketing campaigns Digital Media
Interactive marketing Global marketing
Linkedin Pricing strategies
Google + Blogging
President/Producer, 03/2015 to CurrentCAPTURE MEDIA － Santa Monica, CA
Oversees program agency clients to ensure visibility and brand consistency.
Leads the strategic and day-to-day marketing efforts of the organization.
Builds digital marketing capabilities in collaboration s collectively working on shared strategies and content.
Directs the marketing team in an emphasis on data analytics to make strategic and data-driven decisions.
Develops effective strategies for reaching diverse cliental in the Los Angeles area.
Success and passion in leading in the e-commerce strategy to ensure growth.
Evaluates new and existing technologies to further the work with Capture Media clients to strengthen relationship to marketing and brand awareness.
Promote positive relations with partners, vendors, and distributors.
Develop and coordinate sales selling cycle and methodology.
Supervise the planning and development of company marketing and communications materials.
Analyze and evaluate the effectiveness of sales, methods, costs, and results.
Establish and implement short- and long-range goals, objectives, policies, and operating procedures.
Participate in the development of new project proposals.
Social Media Marketing Manager, 10/2009 to 02/2015CBS INTERACTIVE － Studio City, CA
A Sports Media company built to place together all different NFL resources designed to explain, predict, review, and analyze the NFL draft.
Manage relevant content to reach the company's audience Wrote editorial content for the company blog.
Monitor, listened and responded to users in a "Social" way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expanded community and/or blogger outreach efforts.
Maintain the design (ie: Facebook Timeline, profile, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, created and managed promotions and Facebook ad campaigns.
Compile report for management showing results (ROI) Return on Investment Became an advocate for the company's social media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate the ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
Implement a proactive strategy for capturing customer online reviews.
Observe online ratings and respond accordingly.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Identify threats and opportunities in user generated content surrounding the business, report to appropriate management.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
Overview the effectiveness of benchmarks for measuring the impact of Social Media programs.
Examine, review, and report on the success of campaigns in an effort to maximize results.
Marketing Director, 01/2003 to 11/2013DYNAMIC SCIENCES INTERNATIONAL, INC － Chatsworth, CA.
High Tech manufacture that produces automated electromagnetic test equipment and software.
Managed and execute strategic plans, including advertising, consumer promotion, market research and product development.
Organized and defined global sales representatives.
Enhanced requirements and direction for existing and new products that meet the needs of the market and leveraged the company strengths.
Ensured product enhancement and new product development process are aligned with the customer/industry needs.
Developed a global base of social media Conducted demonstrations and evaluations of electromagnetic automated testing of hardware and software for commercial and government/military applications to customers.
Created a business case for new product and revenue opportunities.
Initiated market research and other regular customer contact opportunities to support product development, product positioning, product enhancements or product modifications.
Updated and designed product manuals.
Education and Training
BACHELOR OF ARTS
PSYCHOLOGY:May 2003University of Colorado at Boulder － Boulder, Colorado
MASTERS OF BUSINESS ADMINISTRATION:TECHNOLOGY MANAGEMENT,April 2005University of Phoenix － Gardena, CaliforniaTECHNOLOGY MANAGEMENT
advertising, business case, Direct marketing, e-commerce, Global marketing, Google analytics, Graphic design, market research, marketing strategy, market trends, Multi-media, Pricing strategies, product
development, product development, sales