Executive Level specialist, with solid extensive operational experience and accomplishments. My past performance is characterized by a consistent, proven, and successful track record in strategic planning and the development, implementation and management of profitable growth initiatives for the franchise system
Accountable for all Operational aspects
Key contributer in Franchise Sales
Strengthened systems to deliver overall franchisee satisfaction
Created new revenue streams through new Learning Programs
Spearheaded a cross-functional Nutrition consulting initiative to achieve a reduction in franchise operational expense
Developed and launched a National Call Center
Increased annual gross revenues by 50% in 2 years
Strengthened company's business by leading implementation of KPI's
Managed acquisition cost amongst all franchisees
Initiated the Franchise Advisory Board
Implemented new communication procedures to increase franchisee knowledge
Analyzed and improved the FDD
Sales & Marketing
Implemented CITA regulations at all sites
Budget planning/ goal setting - All fiscal accountability
Developed yearly program initiatives
Set all quarterly action plans to achieve results
Recruited staff for all locations
Development and coaching of all employees
Fred Pryor's customer service accredited
Increased revenue and year over year - highest location increased 40% year over year
Managed acquisition cost
Developed nationally recognized brand name “Heidicakes”
Sales & Marketing
Research and development of new products
Launched a vendor initiative which lead to a sole distributorship
Managed staff of 60 employees
Implemented new safety procedures
Accounting; A/R, A/P, Payroll, etc.
Managed multi-unit operations
Budgets & goal setting
Increased sales year over year.
Developed DSD services to improve customer relations
Initiated key Merchandising program which went national
Expanded operations in production
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