President/Founder of TVX Group/TVX Records, a boutique firm offering outsourced sponsorship sales, counsulting, valuation, and account management to Entertainment and Hospitality focused companies
Exclusively represented companies such as Herchend Family Entertainment, including The Dollywood Companies, Silver Dollar City, Stone Mountain Park
Other clients included Sixthman, John Mayer (Recording Artist), Edens Edge (Recording Artist), and Big Machine Label Group
2008 - 2013: Increased net revenue from sponsorship activities over 500% annually for Herchend Family Entertainment Properties
- Secured over $10mm in sponsorship revenue
TVX Records - internationally licensed, marketed and distributed music content for Award winning Singer Songwriter Mindy Smith and the Nationally Televised PBS TV Series, "Shelter Me"
Oversaw sponsorship sales for all of Gaylord Entertainment properties including Gaylord Hotels, The Grand Ole Opry, Ryman Auditorium, and attractions.
Generated over $30mm in cash, value in kind, and co-marketing value
Secured Strategic Alliance partnerships with Humana, Nissan, US Bank, Regions Bank, General Motors, Christie Cookies, Level One Vodka and more
Led brand wide RFP efforts including Multi Functional Devises, and Hotel Business Centers
Co-authored the concept, strategy, plan, and execution of the merger of Strategic Alliances and Procurement divisions based on the goal of creating "Total Value Exchanges"
Built and operated a retail establishment that offered high end women's luxury clothing and jewelry from manufacturer's and retail establishments excess inventories at a discounted price.
Oversaw all facets of the business including but not limited to Sales, Marketing, Operations, Accounting, CRM, and Branding.
Oversaw staff of eight employees
Divested in 2008.
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