Innovative executive and marketing professional experienced in high volume, multi-channel, Internet retail and business operations offering outstanding communication and cross-cultural team management skills. High-energy, results-oriented leader with an entrepreneurial attitude, desires an executive leadership position in a scalable business environment.
Accountable for day to day company operations including client strategy, new business acquisition, client retention and satisfaction, agency vision and strategic alliances.
Strengthened company's business by leading implementation of a new business model, technology platform, service offerings and client acquisition.
Mentored, coached and trained 25 marketing, analytics and account management professionals.
Spearheaded client evaluation and retention program, resulting in a 500% increase in account revenue.
Created new revenue streams by building internal creative department generating 7-figure incremental income.
Generated new business through departmental overhaul, definition of differentiation and development of strategy resulting in $17.5MM agency revenue.
Increased profits by 60% in first year through restructure of service team and internal SOP's.
KEY ACCOUNTS: Hanes, Champion USA, The Body Shop, Johnston & Murphy, Lawn Doctor, BBT
Lead all digital and media initiatives and was responsible for overall client satisfaction.
Spearheaded cross-function initiative to achieve a fully-integrated agency delivering full service marketing solutions.
Managed team of 20 media, interactive and technology professionals.
Developed digital account education program, resulting in a 40% increase in revenue.
Incrementally increased agency billings by 40% in first 12 months.
Strengthened company's business by leading implementation of mobile development division leading to the first ever voice recognition application for the I-phone.
KEY ACCOUNTS: MeadwestVaco, Ginn Resorts, South Carolina Parks, Recreation & Tourism, Parkay, Piggly Wiggly, Outback Steakhouse Inc., Wild Dune Resorts
Accountable for leading GSI Interactive account management and retention division, delivering digital strategy and integrated marketing solutions.
Planned and managed budgets in excess of $150MM, producing $900MM in online sales.
Spearheaded department SWAT analysis to increase service levels, client satisfaction and company profitability.
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and trends.
Mentored, coached and trained 25 account management and marketing professionals.
Partnered with internal stakeholders to define marketing requirements for GSI and high profile Internet retail clients.
Prepared detailed marketing forecasts on a daily, weekly and quarterly basis.
KEY ACCOUNTS: GNC, Bath & Body Works, Kate Spade, RadioShack, Dicks Sporting Goods, NFL, MLB, NASCAR, Timberland, Ace Hardware, Liz Claiborne, Zales Corp.
Accountable for leading account services department for one of Philadelphia's top interactive agencies.
Managed, mentored and developed a team of 10 account managers.
Planned and managed budgets in excess of $10MM.
Saved the company millions in media expenses by negotiating advertising and content sponsorship contracts.
Analyzed performance of all marketing campaigns to identify best opportunities for optimization and scale.
Prepared, presented and defended detailed performance forecasts on weekly, monthly and quarterly basis.
Promoted 3 times in 3 years for exceeding company expectations and performance goals.
KEY ACCOUNTS: Identity Guard, Greater Philadelphia Marketing Tourism Corp, Speedo, Eastbay, Weichert Realty
Accountable for day to day client management for online product registration companies.
Established production schedules and communicated project status to stakeholders.
Developed contingency plans and alternative solutions for all projects.
Upsold add-on services to existing customers, generating incremental revenue of $200,000.
Managed a portfolio of 5 accounts, which generated $5MM in revenue annually.
Worked closely with company executives to identify new business opportunities, securing Hewlett Packard and Toshiba.
KEY ACCOUNTS: Hewlett Packard, Canon, Toshiba
Marketed and sold in-application software for global training services company.
Consistently secured new accounts, resulting in a $1.2MM in annual revenue.
Consistently surpassed annual quota by 20%.
Promoted 3 times in 2 years for exceeding sales quotas and retained revenue targets.
Trained new sales teams on educational products at seminars and special events.
Exponentially developed and expanded existing customer sales annually.
Minor in Marketing
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