Seeking to further develop my skills in international business after working on a global account. I currently focus on the details of tactical planning and work with the implementation groups, initiating and maintaining the implementation of those details.
Worked on the Mindshare planning team on the Jaguar "Good to Be Bad" campaign which received the Bronze Effie Award in 2015.
Managed online and offline media budgets up to $100MM.
Estimated project costs and monitored budgets.
Identified luxury consumer needs and media consumption through market research and analysis.
Evaluated and managed new strategic business opportunities.
Worked with management to identify trends and developments that might influence media buying strategies.
Established long-range objectives and developed innovative strategies to help achieve them.
Acted as communications liaison for 7 internal teams.
Maintained and communicated up-to-date records of the implementation of the plan
Provided research and analysis to assist with various issues that arose in the execution of various tactical plans
Meet with sales representatives to obtain information about their products to help inform media plans and client goals
Pulled research to support the development of media objectives, strategies, and tactics
Reviewed industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information
Created and maintain flowcharts, calendars and archives
Coursework in Business, Communications and Advertising
Dean's List Academic Achievement Award
Planning/Computer Tools: Microsoft Office Suite, Outlook, ComScore, Ad Insights, Stradegy, EzTab, Media Tools, Pointroll and DART ad servers
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