Talented Product Marketing Specialist proficient at collaborating with multiple stakeholders and develop a strategic go-to-market communication plans that align with the company's business priorities.
Marketing collateral creation
Data-driven and integrated marketing
Quantitative and qualitative analysis
Web Search Marketing
Excellent written and verbal communicator
Working with cross functional teams
NEW PRODUCT LAUNCH
Videos for Verification and Validation Developed demos and created simple yet compelling videos on www.mathworks.com The videos were aimed for engineers from a broad range of industries and to identify with the common pain points in their design or testing workflows.
The videos received the highest engagement metrics and have been used extensively during customer visits and pre-sales engagements.
CONTENT MARKETING: Technical Article Authored a MATLAB Digest technical article to position structural verification techniques on how to avoid detecting design errors late in the development cycle.
The article is used by the Sales organization as a tool for thought leadership and during key customer engagements.
INDUSTRY FOCUSED PRODUCT MARKETING: Identify Under-penetrated accounts in the Aerospace and Defense Industry Identified a set of benchmark Aero-defense accounts from which the target product attach rates for Guidance Navigation and Controls (GNC) groups were established.
Characterized these accounts using product adoption heat maps and used it as a reference to further identify under-penetrated accounts in this space.
To-Market Launch plan and positioning for new cloud-based service Worked with key stakeholders to develop and execute launch plans for the first complete cloud-based service offered by MathWorks.
Key responsibilities included gathering consensus on naming, pricing and messaging for an 'out-of-model' service Collaborated with development and user experience teams to incorporate enhancements to the customer sign-up and setup workflows.
Validated our designs using multiple usability studies.
Lead the outbound marketing activities like creating web pages to aid discoverability of new offering and help customers choose the right cloud-based solution for their application.
02/2015 to Current
Parallel Computing Product Marketing SpecialistThe MathWorks Inc － Natick, MA
Promote Parallel/GPU computing tools to prospective commercial and academic markets.
Own the annual revenue analysis for the Parallel computing/GPU products.
Plan and lead new product feature introductions successfully by collaborating with the Development and user experience groups.
Collect and synthesize customer requirements, analyze technology trends to better understand the potential markets for tools.
Work with key stakeholders to support long term strategy and competitive intelligence discussions as well as short-term release plans.
Own and manage the web search marketing contracts for the product group and monitor ranking of web content.
Support the organization with customer presentations and reference stories to expedite the buying process for customers.
Manage, create and update SEO content including web pages, videos, and technical articles.
Initiate, plan and monitor promotional marketing programs to increase product adoption and motivate product up-sells.
07/2012 to 01/2015
Application Support EngineerThe MathWorks Inc － Natick, MA
Utilize domain, extensive product knowledge to engage with key MathWorks customers.
Use root cause analysis to solve highly technical challenges for aerospace, automotive and communications applications.
Collaborate with software development and consulting teams to deliver high quality results.
As technical specialist on the team, lead the team to consistently exceed KPI benchmarks during my tenure as a group leader.
Train new hires in the technical areas, set up and implement best practice workflows for the team and As a senior member of technical interviewing team, recruited over 20 new members for the team and led career fairs across universities like Carnegie Mellon and University of Michigan.
05/2011 to 12/2011
Future Mobility Research Co Toyota Research Institute － Ann Arbor, MI
Worked with the research team developing Toyota's first Autonomous Vehicle.
Prototyped a Driver Action Recognition system in C++ that used depth information from Microsoft Kinect and machine learning algorithms to detect dangerous driver actions like texting or talking on the phone.
Authored an official Toyota technical report reviewed by senior management team at TMC-Japan.
MASTER OF SCIENCE: ENGINEERING Electrical Engineering: Systems Signal Processing ControlsUniversity of Michigan (Ann Arbor)GPA: GPA: 7.7/8.0ENGINEERING Electrical Engineering: Systems Signal Processing Controls GPA: 7.7/8.0
Electronics EngineeringBACHELOR OF ENGINEERING : University of MumbaiIndiaGPA: GPA: 77.1/100Electronics Engineering GPA: 77.1/100