knowledge of e-mail, social, paid search & search engine optimization.
- Experienced with numerous industry-leading marketing software programs such as Salesforce, Marketo, Netsuite, Marin & many others.
- Proven track record of online marketing success and
the ability to effectively manage personnel, resources and budgets.
Managed all paid advertising activity with an annual budget over $1 million.
Developed strategy & implemented specific PPC tactics including Google Shopping , remarketing & mobile optimization
Assisted in SEO functions including sitemap generation, on-page optimization, keyword research & content development.
Produced monthly online marketing reports that monitored KPI performance & ROI goals from each online channel.
Designed and executed PPC campaigns on a variety of networks.
Conducted landing page testing in an effort to increase lead generation.
comprehensive remarketing campaigns to drive sales of online classes &
Manage a team of 8 employees to oversee all aspects of online marketing including SEO, PPC, E-Mail, Analytics & Marketing Automation.
Oversaw efforts to increase online traffic by over 50%.
Pioneered company's e-mail marketing program & social media efforts.
Managed outside SEO agency relationship & provided guidelines for content development & link building.
Worked closely with Sales Managers to develop a collaborative environment with sales & marketing.
Managed an annual paid search budget of $1.5 million to include text advertising, comparison shopping and remarketing campaigns.
Increased online transactions from paid search campaigns by over 100% and increased paid search revenue by nearly 75%.
Provided support in SEO & online reporting efforts.
Developed and implemented campaigns for email, paid search advertising, search engines & social media.
Managed the monthly & seasonal online marketing budgets for various agency clients.
Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Directed a successful search engine marketing campaign that utilized solid linking, technical and keyword research tactics.
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