Collaborative and driven freelance media buyer with over 20 years experience planning, negotiating, placing and monitoring media plans across the country. I am driven to manage costs and establish strategic, mutually beneficial partnerships and relationships with clients and service providers. I have been self employed my entire career, and ran a medium size media buying company.
Launched grand openings for all The Dump locations in 6 markets. Managed and negotiated over 20 million in media spend. Leveraged media dollars obtain no charge banks for the client along with PR coverage.
The Dump grew to the top 3 destinations for furniture in their given markets within 2 years.
Created a model for their media plans for various drug trials that were so successful in the US are being used in countries in Europe, Australia and South Africa
Developed a pro bono domestic violence campaign with the coordination of NYS Assemblyman Sam Hoyt. This campaign utilized an star players from the Buffalo Bills and Buffalo Sabres. The writing, production, and airing of the spots were accomplished all at no charge.
Dave Thomas's special initiative was adoption and in particular, special needs adoption. We developed and launched a celebrity golf tournament, PSA spots all to raise money for adoption services of Western New York, and raise awareness of adoption. This ran for several years, and with each successive year, grew larger. I received an award for all our volunteer work from Wendy's International.
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