Knowledgeable marketing professional with 20 years in developing, implementing and managing public relations strategies and activities. Superb communication skills in developing innovative public relations and marketing strategies. Motivated and detail-oriented marketing professional who is flexible, versatile and proficient at maintaining a sense of humor under pressure. Skillfully manages multiple tasks and meets tight deadlines in high-pressure environments.
Print media expertise
Strong written and verbal communication skills
Personable and friendly
Excellent people skills
to Current Steele Productions – Gatlinburg,
This company is a multifaceted company, during the years I have done consulting work for various for profit and non-profit companies to help raise either awareness, interests, donors, customers and raise the bottom line.
Increased consumer awareness and achieved sales targets by forming marketing and branding campaigns using various media outlets and creative marketing tools.
Wrote press materials and made presentations to media representatives.
Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
Consulted with advertising agencies to arrange promotional campaigns in all types of media.
Managed all internal, external and crisis communications.
Achieved company objectives by leveraging internal resources and collaborating with colleagues.
In addition Steele Productions is a full house production studio for local, regional, national and international recordings for radio, TV, on hold messaging/IVR, audio books and anything using the speaking voice.
Assistant to the Publisher12/2003
to 05/2007 Naples Daily News – Naples,
Position was directly under the Publisher.
Collaborated with production team to coordinate advertisements and promotions.
Schedule and ad placement - "layout" of the paper every week, providing enough space for Editiorial.
Scheduled and organized staff meetings and prepared sales information for the sales staff.
Filled in for the sales force as needed, making sales calls and or scheduling or creating ad layout.
General office work as needed to keep the office flowing efficiently.
Collections calls as needed.
Sales Manager/ On Air Talent/ Vice President09/1995
to 08/2002 Steele Communications – Derby,
On Air DJ morning drive co-host 6am to 10am
DJ fill in as needed
Gathered, researched and prepared show preperation materials every morning prior to air time.
Sales Manager of a sales force of 6
Maintained the major account list for the two stations
Created ad copy, produced and voiced commercials for all types of businesses in a community.
Broadcast live on location for various community and business events and covered live breaking news as events demanded.
Billing and collections
Processed and reviewed reports and payroll.
High School Diploma: 1990North Country Union High School-
Vermont Association of Broadcasters Rotary Club of Newport VT's North Country Chamber of Commerce North Country Hospital Auxillary