Highly motivated marketing manager with over 11 years of experience building integrated campaigns and enabling partners to grow business and provide ROI. Proven ability to turn around under-performing partner programs to create highly profitable programs through enhancement, training and partner relationships. Extremely reliable and intensely focused on partner engagement.
Developed a complete line of craft-spirits and brought to US & International markets. Created a brand story to engage with target consumers and revitalize a heritage type product. Received national awards for branding and product(s).
Recruitment and enablement of MSP partners. Collaborate with sales and product marketing to develop, execute, and manage B2B demand generation marketing programs such as email, webinars, podcasts, IT channel media advertisements, 3rd party content syndication, prospect list sourcing, and MSP Peer Group events. Specifically, targeted at Managed Service Provider and Small-Medium Business IT markets and designed to generate leads. Oversaw Partner Relationship Manager (PRM) platform implementation and refresh. Increased partner usage 100% YoY while curating content repository.
LeftHand Networks was acquired by Hewlett Packard in November 2008.
Major in Business Management
Minor in Computer Information Systems
Webroot - ICIE Award for Marketing Innovation
American Distilling Institute - 2016 Best Flavored Distilled Spirit in U.S
North Carolina Distillers Association - N.C. Distillery of the Year 2015
Blue Ridge Spirits Competition - Best Spirits/Best Packaging
Hewlett Packard - Marketing Rock Star Award 2010
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