Dedicated online and offline Marketing Specialist with extensive experience in communications, social media and email marketing.
Developed and implemented innovative online communications strategies to improve customers engagement through strategic messaging.Grew a targeted newsletter subscriber list from 1.000 to 15.000 members in just 12 months.
Managed the launch of the acting school's website in 6 months.
Promoted brand awareness through SEO optimization and attractive web design.
Increased conversion rates by 30% through various online marketing campaigns.
Created and managed the official company pages on Facebook, Twitter, Pinterest, Google + and You Tube to facilitate interaction with customers.
Managed various Email marketing campaigns using Mailchimp and Emailvision interfaces.
Monitored trends and best practices in Higher Education in France, Canada and USA.
Developed contacts and strategic partnerships with International Business schools in the USA and in Spain.
Carried out an effective international recruitment strategy through Business school visits worldwide.
Ensured web and print materials pertaining to international admission are current. Created and updated content for the Facebook page. Organized International events with the academic partners.
Created and updated content for the Facebook page.
Organized International events with the academic partners.
Defined, developed and implemented the communications and marketing strategy, priorities and programs for the company's websites.
Created a bi-monthly Bay Area francophone newsletter (work included design, editorial content, advertising sales and online partnerships)
Provided ongoing tracking and analysis of readers' behavior through market analysis and site analytics.
Leaded the creation of online and print marketing materials
Created and developed cultural partnerships throughout the west coast with the main French-American organizations (French Chamber of Commerce, Consulates, Alliances Francaises..)
Wrote and edited marketing and press materials such as brochures, flyers, press releases and newsletters
Created and repurposed content for the NEWZWAG.com website
Monitored press relations and community management via Facebook and Twitter platforms
Oversee/update all PR-relevant pages on the company websites
Conduct ongoing competitive benchmark
Master of International Business, majors in Marketing and communications, English and Spanish languages.
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