Market-savvy media professional dedicated to driving client satisfaction and product visibility through highly-targeted online and offline marketing strategies. Experienced in strategic planning and buying, relationship building and client/account management.
Strong written and verbal communication skills
Competitive and strategic planning
Personable and friendly
Media SupervisorJun 2015 - Current MullenLowe MediahubBoston, MA
Increased consumer awareness and achieved sales targets by implementing both upper funnel and lower funnel paid media tactics.
Raised brand awareness through consistent marketing efforts and product campaign launches.
Managed a cross-platform team that was responsible for allocating nearly $100MM across multiple brands
Media SupervisorJun 2014 - Jun 2015 Havas MediaBoston, MA
Conducted market analysis and monitored competitive activity.
Designed and implemented strategic business plan objectives.
Handled media planning, purchasing and execution across multiple media outlets spanning mass, local and niche media.
Media PlannerJun 2012 - May 2014 Havas MediaBoston, MA
Supervised and mentored assistant planner/interns, working in cohesion while promoting room for growth
Constructed and evaluated RFPs in accordance with client's goals and objectives
Created and presented media recommendations to the client
Assistant Media PlannerJun 2011 - Jun 2012 Havas MediaBoston, MA
Planned and bought primarily offline mediums: print, broadcast, out of home.
Worked closely with planners, supervisors, directors, and activation teams to produce most effective and efficient media campaigns.
Created insertion orders, authorization forms, flow charts, and decks for client.
Bachelor of Science: Information Design and Corporate Communication2011 Bentley UniversityWaltham, MA