With over 10 years of broadcast buying experience, Erica prides herself in her strong negotiation & relationship-building skills.
Responsible for managing, negotiating and executing broadcast plans and buys for multiple clients, including Saint Leo University and the Museum of Science and Industry.
Strengthened key media execution and management skills by means of buying larger-rated markets, including Tampa and Dallas; posted LPM markets on a weekly basis; managed Tampa buying team's responsibilities on Southeast Toyota account.
Responsible for thoroughly executing media plans by way of negotiating and placing broadcast schedules on television, radio and cable networks; calculated household and demo ratings for annual buys of Publix Supermarkets, Buffalo Wild Wings Grill & Bar and Shoe Carnival; managed daily buying activities and market maintenance for 20 markets; posted spot schedules; resolved all billing discrepancies for 20 markets; accountable for sponsorship evaluation and related media projects.
Responsible for assisting senior buyers by means of monitoring station schedules; monitored weekly household post analysis in metered markets; reviewed and managed station orders and invoices for billing discrepancies; responsible for negotiating and
placing broadcast schedules on television, radio and cable networks.
Graduated Cum Laude with a Minor in Mass Communications. Financed 100% of tuition by means of academic scholarships and part-time work. Courses of relevant study include Marketing, Management, Business Law, and Accounting.
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