Media Relations Manager October 2015 to CurrentThe Phillips Collection TPC - Washington, DC
Create and implement media relations outreach and follow-up strategies for special exhibitions and other institutional projects.
Manage press strategy for six special exhibitions, facilitating nearly 234,000 museum visitors.
Organize and execute exhibition press previews: soliciting critics' attendance, clearing media credentials, facilitating interviews, and crafting press kits Support TPC's centennial and campaign activities.
Advise museum leadership on communications strategy for the public rollout of an institutional campaign and assist with drafting content for campaign collateral materials.
Collaborate with various colleagues to define goals and action items in advance of the museum's centennial celebrations in 2021 Managed strategy and execution of high-profile institutional announcement.
Secured and facilitated exclusive Associated Press coverage on discovery of a hidden Picasso artwork.
Managed and prioritized myriad media requests, including a live studio interview with CNN.
This story earned more than 2.6 billion global media impressions Spearheaded University of Maryland (UMD) $3 million partnership communications plan.
Collaborated with UMD communications department and TPC leadership to strategize a press outreach plan that would benefit both institutions.
Devised internal and external communications timelines to ensure announcement's maximum impact.
Drafted and edited partnership messaging, including press releases, FAQs, and e-communications to the museum's stakeholders Directed media outreach and coverage for TPC's annual gala and after party.
Secured media coverage from more than 15 media outlets for both 2014 and 2015 events.
Cleared media credentials and supervised covering outlets on the night of the event.
Increased gala media coverage by 11% from 2014 to 2015.
Screen, interview, and manage two interns per semester.
Media Relations Coordinator November 2013 to October 2015The Phillips Collection - Washington, DC
Cultivate ongoing relationships with media, photographers, and other public-facing community members to engage them in museum activities.
Established contacts include:.
Print: The Washington Post, The New York Times, The Los Angeles Times, The Wall Street Journal, The Associated Press, The Baltimore Sun, The Richmond Times-Dispatch, Washington City Paper.
Magazines: Art & Antiques, ARTnews, Artforum, Sotheby's Magazine, Town & Country, Home & Design, Elle Décor, DC Modern Luxury, Capitol File, Washingtonian, Washington Life, Arrive.
Broadcast: NPR, PBS Newshour, Voice of America, WAMU, WETA, WJLA Work with marketing and communications colleagues to successfully launch an institutional rebranding.
Helped facilitate internal communications and brand ambassadorial trainings for museum staff.
Assured consistency of institutional voice across all collateral and messaging Manage museum's website content for events, exhibitions, and press materials Draft, edit, and distribute all institutional press releases and media advisories.
Marketing and Communications Intern October 2012The Phillips Collection - Washington, DC
Goldman Sachs Junior Fellow July 2012The Smithsonian's National Museum of American History - Washington, DC
Visitor Services Associate April 2012 to July 2012Hillwood Estate, Museum, and Gardens - Washington, DC
Public Affairs Intern July 2009 to July 2010The Smithsonian's National Museum of American History - Washington DC
Master of Arts : Museum Studies, May 2013The George Washington University - Washington DCGPA: Recipient of the Marie C. Malaro Excellence in Research and Writing AwardMuseum Studies Recipient of the Marie C. Malaro Excellence in Research and Writing Award
Bachelor of Arts : History of Science, Medicine and Technology Museums and Society, May 2011The Johns Hopkins University - Baltimore, MDHistory of Science, Medicine and Technology Museums and Society