Knowledgeable marketing professional with 5 years in developing, implementing and managing brand awareness strategies and activities. Superb communication skills with talent in developing innovative marketing strategies.
Strong written and verbal communication skills
Print media expertise
Media Planner06/2015 to Current Southwest Media Group – Dallas, TX
Plan and execute media campaigns for regional clients supported by both traditional (print, broadcast, out of home) and digital tactics
Maintain clients media plan throughout the year to remain within budget and to meet marketing objectives
Utilize Google Analytics to monitor clients digital tactics to ensure goals are reached
Responsible for overseeing the successful trafficking of all creative units to vendors
Clients include: Texas Health Resources, BOK Financial, Ditch Witch.
Raised brand awareness through consistent marketing efforts and product campaign launches.
Junior Broadcast Media Buyer03/2014 to 06/2015 Southwest Media Group – Dallas, TX
Negotiate, implement and maintain TV, cable and radio media plans for all clients in 30+ markets along with post buys to see how well the buys performed.
Assistant Media Buyer01/2012 to 03/2014 Southwest Media Group – Dallas, TX
media buyers on several markets. Duties include: Weekly
posts, Make goods, send/receive order confirmations for each buy,
discrepancies, Post Buys
rates and schedule buys for various clients under a small market list
National Account Executive02/2010 to 10/2011 The Five Star Institute – Dallas, TX
Ad sales for national publication, advertising and marketing sales for bank owned real estate agent network.
Dallas Area Alliance for Women in Media Board Member 2013-Present