Highly motivated Media Planner who is passionate about building productive relationships with clients, media partners, and team members. Desires a challenging position in planning online and offline marketing strategies. Well-versed in researching media trends and target segments.
Strategic Media Placement
Campaign Performance Analysis
Market and Media Trends Research
Digital Campaign Optimizations
Reach and Frequency Analysis
Media Planner04/2015 to CurrentAssembly MediaSouthfield, MI
Developed and presented media plans for retail franchise clients in 25 markets.
Plans included mixes of digital display, search, terrestrial radio, local sponsorships, direct mail, and in store marketing.
Managed digital planning, buying, and reconciliation processes of cross-platform display, video, and search campaigns.
Met with internal programmatic buyers and external media partners weekly to determine best strategy for hyper-local, highly targeted campaigns.
Research Analyst08/2014 to 04/2015Assembly MediaSouthfield, MI
Created exhaustive competitive reports and target analyses segments for diverse new business clients using Kantar Intelligence and Nielsen IMS studies.
Worked with Addressable and Programmatic TV vendors to create an exhaustive analyses and presentation on the state of the PTV space.
Analyzed digital and print campaign performance for retail and insurance clients.
Film Promotions Intern05/2013 to 09/2013Allied Integrated MarketingBirmingham, MI
Developed promotional recommendations for film distribution companies based on the results of street team marketing and local film screening events.
Managed film screenings events for local movie-goers and news journalists in the Greater Metro Detroit area by working with movie theatre management, event security, and team members to ensure a successful event.
Digital Marketing Consultant05/2011 to 05/2013Pilates ActivCore StudioAuburn Hills, MI
Provided digital marketing tactic recommendations for organic search, social media, and web development.
Bachelor of Arts: Sociology2014University of MichiganAnn Arbor, MichiganSociology
competitive, clients, direct mail, film, IMS, insurance, marketing, media plans, processes, radio, retail, strategy, TV, theatre, video, web development
MPOWERED 1,000 Pitches Entrepreneurial Award in Web Design